Feeds

Apple places massive DRAM order at Elpida plant - report

Memory-hungry fondleslabs and iPhones the culprits

Designing a Defense for Mobile Applications

Apple has taken a punt on bankrupt Japanese DRAM manufacturer Elpida, placing orders for a whopping 50 per cent of the firm’s production of chips at its Hiroshima facility, according to Digitimes.

Industry sources told the Taiwanese tech title that Cupertino is keen to source the DRAM chips from Elpida to power upcoming iPhone and iPad models.

DRAM manufacturers have been forced to endure falling prices for some time now, so Apple’s investment will be a welcome boost to Elpida and the firm most likely to take ownership of it, Micron.

The US memory giant is reportedly bidding $2.5bn for the ailing Japanese firm after rivals SK Hynix and Toshiba both declined to pursue deals. Elpida is said to have debts in excess of $5.5bn.

With Elpida on board and a huge Apple contract in the bag, Micron would happily leapfrog Korean giant Hynix to second place in an industry dominated by Samsung, which has more than half of the market.

In what is set to be another tough year, the growth of mobile computing represents a ray of hope for DRAM manufacturers in the face of increasing price pressures.

Analyst IHS iSuppli predicted in January that tablet computers would need 1 billion gigabits of DRAM in 2012 – nine times more than the previous year. The figure will rise to 3.5bn by 2014, said iSuppli.

However, as we've mentioned previously, things could still go titsup for DRAM suppliers if tablets begin to cannibalise other markets such as netbooks and desktops, leading to a drop in overall demand. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Attack of the clones: Oracle's latest Red Hat Linux lookalike arrives
Oracle's Linux boss says Larry's Linux isn't just for Oracle apps anymore
THUD! WD plonks down SIX TERABYTE 'consumer NAS' fatboy
Now that's a LOT of porn or pirated movies. Or, you know, other consumer stuff
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.