Feeds

Fasthosts officially not the best in UK for virtual servers

Boasts in adverts banned by ASA after rival complains

Beginner's guide to SSL certificates

Brit web biz Fasthosts has been slapped down by the Advertising Standards Agency (ASA) for boasting that its virtual servers were the "best" in the UK.

The hosting company was unable to prove that its virtual machines were better than all the other virtual servers in the country, or that they used "industry-leading technology", the ad watchdog ruled today.

Fasthosts told the ASA that it was "confident that its services were superior to those of other suppliers and it provided a table which compared aspects of its service with three of its competitors". The Gloucester-based company said that it offered automatic recovery, could scale its operations to meet demand, and gave tip-top support.

However, the agency said that the word "best" made a claim that Fasthosts couldn't substantiate:

The ASA considered that consumers would interpret the claim "Best UK spec" to mean that Fasthosts' virtual servers had a higher overall specification than those available from all other online services providers in the UK.

Therefore, having servers that were better than a few others did not mean they were the best in the country, the ASA decided:

We noted that the comparative table provided included the specification of virtual servers offered by three of their competitors only. Because we had not seen evidence that demonstrated Fasthosts offered the best specification virtual servers in the UK, we concluded that the claim had not been substantiated and was misleading.

The watchdog said Fasthosts exaggerated its services and misled punters, and told the company to ensure the adverts - which appeared online and in magazines - do not appear again in their current form. The investigation followed a complaint from rival Heart Internet Ltd. Two other complaints about how Fasthosts advertised its prices were dismissed by the agency. ®

Intelligent flash storage arrays

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?