Feeds

Fasthosts officially not the best in UK for virtual servers

Boasts in adverts banned by ASA after rival complains

The Power of One eBook: Top reasons to choose HP BladeSystem

Brit web biz Fasthosts has been slapped down by the Advertising Standards Agency (ASA) for boasting that its virtual servers were the "best" in the UK.

The hosting company was unable to prove that its virtual machines were better than all the other virtual servers in the country, or that they used "industry-leading technology", the ad watchdog ruled today.

Fasthosts told the ASA that it was "confident that its services were superior to those of other suppliers and it provided a table which compared aspects of its service with three of its competitors". The Gloucester-based company said that it offered automatic recovery, could scale its operations to meet demand, and gave tip-top support.

However, the agency said that the word "best" made a claim that Fasthosts couldn't substantiate:

The ASA considered that consumers would interpret the claim "Best UK spec" to mean that Fasthosts' virtual servers had a higher overall specification than those available from all other online services providers in the UK.

Therefore, having servers that were better than a few others did not mean they were the best in the country, the ASA decided:

We noted that the comparative table provided included the specification of virtual servers offered by three of their competitors only. Because we had not seen evidence that demonstrated Fasthosts offered the best specification virtual servers in the UK, we concluded that the claim had not been substantiated and was misleading.

The watchdog said Fasthosts exaggerated its services and misled punters, and told the company to ensure the adverts - which appeared online and in magazines - do not appear again in their current form. The investigation followed a complaint from rival Heart Internet Ltd. Two other complaints about how Fasthosts advertised its prices were dismissed by the agency. ®

Maximizing your infrastructure through virtualization

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.