Feeds

Fasthosts officially not the best in UK for virtual servers

Boasts in adverts banned by ASA after rival complains

Internet Security Threat Report 2014

Brit web biz Fasthosts has been slapped down by the Advertising Standards Agency (ASA) for boasting that its virtual servers were the "best" in the UK.

The hosting company was unable to prove that its virtual machines were better than all the other virtual servers in the country, or that they used "industry-leading technology", the ad watchdog ruled today.

Fasthosts told the ASA that it was "confident that its services were superior to those of other suppliers and it provided a table which compared aspects of its service with three of its competitors". The Gloucester-based company said that it offered automatic recovery, could scale its operations to meet demand, and gave tip-top support.

However, the agency said that the word "best" made a claim that Fasthosts couldn't substantiate:

The ASA considered that consumers would interpret the claim "Best UK spec" to mean that Fasthosts' virtual servers had a higher overall specification than those available from all other online services providers in the UK.

Therefore, having servers that were better than a few others did not mean they were the best in the country, the ASA decided:

We noted that the comparative table provided included the specification of virtual servers offered by three of their competitors only. Because we had not seen evidence that demonstrated Fasthosts offered the best specification virtual servers in the UK, we concluded that the claim had not been substantiated and was misleading.

The watchdog said Fasthosts exaggerated its services and misled punters, and told the company to ensure the adverts - which appeared online and in magazines - do not appear again in their current form. The investigation followed a complaint from rival Heart Internet Ltd. Two other complaints about how Fasthosts advertised its prices were dismissed by the agency. ®

Beginner's guide to SSL certificates

More from The Register

next story
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.