Feeds

Yellow Pages targets zombie survivalist market

There’ll be an app for that after competition concludes

The essential guide to IT transformation

Australia’s Yellow Pages will hand out A$2500 to the developer whose app best assists users to survive a zombie invasion and/or apocalypse … with the aid of the popular business directory.

The reason for the prize is the API that Sensis, publisher of the Yellow Pages in Australia, offers developers who wish to link to dredge data from its directories. Despite being described by Telstra’s immediate-past-CEO Sol Trujillo as superior to Google, Sensis’ revenue has dropped sharply in recent years as advertisers consider other vehicles. Sensis therefore says the rationale for the competition is “an integral part of our commitment to making sure our advertisers are found by more people across a range of new and emerging channels and devices,” which we think translates as “if developers write cool apps with our API, we’ll get more traffic … and handing out a $2500 prize is cheaper than doing it ourselves.”

Entrants need to develop an app that helps users to “survive and thrive during the inevitable zombie apocalypse” and that answers the question “What do you need to know when the dead rise and walk the earth?”

Winners will be judged using five criteria: originality, usability and design, effectiveness, back-story and integration and use of Sensis’ API. Entrants should also “take advantage of the unique functionality and geo-location features” available in Sensis’ products.

Sensis plans more competitions for developers this year and says the zombie theme was chosen to “fire up the creative ‘brain’ juices”. We’ll keep track of the competition to see what it does stir up, or if Sensis is shuffling towards its own grave. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Judge nixes HP deal for director amnesty after $8.8bn Autonomy snafu
Lawyers will have to earn their keep the hard way, says court
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.