Feeds

Yellow Pages targets zombie survivalist market

There’ll be an app for that after competition concludes

Internet Security Threat Report 2014

Australia’s Yellow Pages will hand out A$2500 to the developer whose app best assists users to survive a zombie invasion and/or apocalypse … with the aid of the popular business directory.

The reason for the prize is the API that Sensis, publisher of the Yellow Pages in Australia, offers developers who wish to link to dredge data from its directories. Despite being described by Telstra’s immediate-past-CEO Sol Trujillo as superior to Google, Sensis’ revenue has dropped sharply in recent years as advertisers consider other vehicles. Sensis therefore says the rationale for the competition is “an integral part of our commitment to making sure our advertisers are found by more people across a range of new and emerging channels and devices,” which we think translates as “if developers write cool apps with our API, we’ll get more traffic … and handing out a $2500 prize is cheaper than doing it ourselves.”

Entrants need to develop an app that helps users to “survive and thrive during the inevitable zombie apocalypse” and that answers the question “What do you need to know when the dead rise and walk the earth?”

Winners will be judged using five criteria: originality, usability and design, effectiveness, back-story and integration and use of Sensis’ API. Entrants should also “take advantage of the unique functionality and geo-location features” available in Sensis’ products.

Sensis plans more competitions for developers this year and says the zombie theme was chosen to “fire up the creative ‘brain’ juices”. We’ll keep track of the competition to see what it does stir up, or if Sensis is shuffling towards its own grave. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.