Feeds

AMD: New Trinity laptop chips out-juice Intel graphics

'Ultrabook? Fuggedaboutit. Ultrathin is in'

Business security measures using SSL

Laptop manufacturers hoping to flog ultrabooks – or, as Intel has trademarked them, Ultrabooks™ – may be able to shave their prices a bit now that AMD has released its second-generation A-Series accelerated processing units (APUs), code-named "Trinity".

AMD promises that its new 32-nanometer, high-k metal gate CPU-GPU mashups, which will supersede the company's current "Llano" A-Series chips, will provide up to 29 per cent more compute power with their new "Piledriver" cores than did last year's A8 3500M mobile chips, up to 56 per cent better graphics performance, and up to 12 hours battery life on a 64-bit Windows 7 laptop.

AMD's global product marketing director John Taylor told The Register that – this time around – the company is also ready to ship the chips in volume.

"One of the only disappointments with Llano was that we didn't have the supply that was wanted as we brought it to market," he said, "and we might have missed out on some opportunities as a result. With Trinity we've already shipped millions to OEMs who are already lining up to bring those products to market, and supply will not be an issue."

The first Trintiy-based laptops, including models from HP and Samsung, will be out shortly, with desktop systems released in June and consumer parts opened up to the retail channel later in the summer. Taylor confirmed that pricing will be lower than that for equivalent Intel Ivy Bridge processors, particularly with high-end chips, and that the Trinity chips' suitability for thin form-factor machines will make them perfect for the Ultrabook-style devices Intel is pushing.

AMD A-Series 'Trinity' APU

Trinity urges you to take the red pill

AMD is playing heavily on the graphics capabilities of the new processors, addressing the company's traditional gaming market, and focusing on visuals to drive consumer sales. With an eye on creatives, AMD is also working closely with Adobe to optimize their apps for the Trinity chips, pushing rendering speeds to over three times faster than with similar Intel architectures – or so they claim.

"We've put a mid-range discrete GPU down on the die, so we're coming from a different direction than Intel," Taylor said. "We have built in better graphics – there's just no getting around it."

AMD has also put in development effort with the popular open source VLC media player, incorporating plug-ins for AMD's Steady Video technology designed to minimize the shaking common with user-generated video. Steady Video plug-ins are also being provided for Internet Explorer, Firefox, Chrome, and Windows Media Player.

AMD A-Series 'Trinity' APU

Take another look at Trinity, this time with its innards labeled (click to enlarge)

This advanced graphic goodness does come at a price however: power. The 35 watt quad and dual-core mainstream notebook members of the Trinity A-Series may be more power efficient than were the 45 watt Llano chips, but they fall behind current comparable Intel kit on efficiency when running YouTube and HDD video viewing.

That said, the new A-Series also includes a quad-core 25 watt chip and a dual-core variant that slots into the 17-watt sweet spot for laptops that Intel calls Ultrabooks and AMD calls "ultrathins". ®

New hybrid storage solutions

More from The Register

next story
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.