Feeds

AMD: New Trinity laptop chips out-juice Intel graphics

'Ultrabook? Fuggedaboutit. Ultrathin is in'

SANS - Survey on application security programs

Laptop manufacturers hoping to flog ultrabooks – or, as Intel has trademarked them, Ultrabooks™ – may be able to shave their prices a bit now that AMD has released its second-generation A-Series accelerated processing units (APUs), code-named "Trinity".

AMD promises that its new 32-nanometer, high-k metal gate CPU-GPU mashups, which will supersede the company's current "Llano" A-Series chips, will provide up to 29 per cent more compute power with their new "Piledriver" cores than did last year's A8 3500M mobile chips, up to 56 per cent better graphics performance, and up to 12 hours battery life on a 64-bit Windows 7 laptop.

AMD's global product marketing director John Taylor told The Register that – this time around – the company is also ready to ship the chips in volume.

"One of the only disappointments with Llano was that we didn't have the supply that was wanted as we brought it to market," he said, "and we might have missed out on some opportunities as a result. With Trinity we've already shipped millions to OEMs who are already lining up to bring those products to market, and supply will not be an issue."

The first Trintiy-based laptops, including models from HP and Samsung, will be out shortly, with desktop systems released in June and consumer parts opened up to the retail channel later in the summer. Taylor confirmed that pricing will be lower than that for equivalent Intel Ivy Bridge processors, particularly with high-end chips, and that the Trinity chips' suitability for thin form-factor machines will make them perfect for the Ultrabook-style devices Intel is pushing.

AMD A-Series 'Trinity' APU

Trinity urges you to take the red pill

AMD is playing heavily on the graphics capabilities of the new processors, addressing the company's traditional gaming market, and focusing on visuals to drive consumer sales. With an eye on creatives, AMD is also working closely with Adobe to optimize their apps for the Trinity chips, pushing rendering speeds to over three times faster than with similar Intel architectures – or so they claim.

"We've put a mid-range discrete GPU down on the die, so we're coming from a different direction than Intel," Taylor said. "We have built in better graphics – there's just no getting around it."

AMD has also put in development effort with the popular open source VLC media player, incorporating plug-ins for AMD's Steady Video technology designed to minimize the shaking common with user-generated video. Steady Video plug-ins are also being provided for Internet Explorer, Firefox, Chrome, and Windows Media Player.

AMD A-Series 'Trinity' APU

Take another look at Trinity, this time with its innards labeled (click to enlarge)

This advanced graphic goodness does come at a price however: power. The 35 watt quad and dual-core mainstream notebook members of the Trinity A-Series may be more power efficient than were the 45 watt Llano chips, but they fall behind current comparable Intel kit on efficiency when running YouTube and HDD video viewing.

That said, the new A-Series also includes a quad-core 25 watt chip and a dual-core variant that slots into the 17-watt sweet spot for laptops that Intel calls Ultrabooks and AMD calls "ultrathins". ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.