Feeds

VW STUNS WORLD+DOG WITH REAL HOVER-CAR!

Or: viral vid success, critical thinking fail

  • alert
  • submit to reddit

High performance access to file storage

It would be nice if it were true, but El Reg has difficulty believing that this video of a VW concept hover-car in China is genuine:

The premise of the video is this: VW decided to crowd-source ideas for concept cars in China – a branding exercise it dubbed the Peoples' Car Project (recalling, the genesis of the marque) – picked the hover-car out as its favourite, and actually built it.

So says the advertisement: unfortunately, there’s a fair swag of the population who don’t much differentiate between advertising and reality. The result is a Twitter-storm of ZOMG! retweets of the link. According to the video, the mag-lev car gets its mojo from the huge amounts of magnetite under Chengdu, where the video is made.

However, as I said, El Reg isn’t convinced. We think it’s a branding campaign. It’s hard to believe that such a small package has a power-pack that packs enough grunt to lift a maglev car; its magnets interact with the quite-small environmental magnetism you’d get from any underground deposit, without disturbing bicycles (although the ad-makers have enough sense to send a can skittering across the ground – look near the dog at the two-minute mark).

Most of all: where’s the magnetite in the elevated freeway the car traverses?

We expect, however, that the Reg Legion of Sharp-Eyed Commentards will have sharper eyes than the more gullible outlets that have taken this as real, so … over to you. ®

High performance access to file storage

More from The Register

next story
Fancy joining Reg hack on quid-a-day challenge?
Recruiting now for charity starvation diet
Red-faced LOHAN team 'fesses up in blown SPEARS fuse fiasco
Standing in the corner, big pointy 'D' hats
KILLER SPONGES menacing California coastline
Surfers are safe, crustaceans less so
LOHAN's Punch and Judy show relaunches Thursday
Weather looking good for second pop at test flights
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
Elon Musk's LEAKY THRUSTER gas stalls Space Station supply run
Helium seeps from Falcon 9 first stage, delays new legs for NASA robonaut
Top Secret US payload launched into space successfully
Clandestine NRO spacecraft sets off on its unknown mission
New FEMTO-MOON sighted BIRTHING from Saturn's RING
Icy 'Peggy' looks to be leaving the outer rings
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.