Feeds

VW STUNS WORLD+DOG WITH REAL HOVER-CAR!

Or: viral vid success, critical thinking fail

Security for virtualized datacentres

It would be nice if it were true, but El Reg has difficulty believing that this video of a VW concept hover-car in China is genuine:

The premise of the video is this: VW decided to crowd-source ideas for concept cars in China – a branding exercise it dubbed the Peoples' Car Project (recalling, the genesis of the marque) – picked the hover-car out as its favourite, and actually built it.

So says the advertisement: unfortunately, there’s a fair swag of the population who don’t much differentiate between advertising and reality. The result is a Twitter-storm of ZOMG! retweets of the link. According to the video, the mag-lev car gets its mojo from the huge amounts of magnetite under Chengdu, where the video is made.

However, as I said, El Reg isn’t convinced. We think it’s a branding campaign. It’s hard to believe that such a small package has a power-pack that packs enough grunt to lift a maglev car; its magnets interact with the quite-small environmental magnetism you’d get from any underground deposit, without disturbing bicycles (although the ad-makers have enough sense to send a can skittering across the ground – look near the dog at the two-minute mark).

Most of all: where’s the magnetite in the elevated freeway the car traverses?

We expect, however, that the Reg Legion of Sharp-Eyed Commentards will have sharper eyes than the more gullible outlets that have taken this as real, so … over to you. ®

Internet Security Threat Report 2014

More from The Register

next story
SECRET U.S. 'SPACE WARPLANE' set to return from SPY MISSION
Robot minishuttle X-37B returns after almost 2 years in orbit
LOHAN crash lands on CNN
Overflies Die Welt en route to lively US news vid
'Utter killjoy Reg hacks have NEVER BEEN LAID', writes a fan
'Shuddit, smarty pants!' Some readers reacted badly to our last Doctor Who review ...
Experts brand LOHAN's squeaky-clean box
Phytosanitary treatment renders Vulture 2 crate fit for export
Carry On Cosmonaut: Willful Child is a poor taste Star Trek parody
Cringeworthy, crude and crass jokes abound in Steven Erikson’s sci-fi debut
White LED lies: It's great, but Nobel physics prize-winning great?
How artificial lighting could offer an artificial promise
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.