Feeds

Redmond revamp: Bing gets social bling

All your friends are belong to us

High performance access to file storage

Microsoft is taking yet-another swipe at Google, unveiling a revamped Bing that Redmond says will do a better job of separating social search from the main body of results.

The search challenger says its integration with Facebook, Twitter, LinkedIn and Quora will let it pull the most relevant links from social networks in response to a user’s search, but it will separate social results into a sidebar, part of a three-pane presentation of search results.

That social integration is, Redmond hopes, its secret weapon against Google, which lacks Microsoft’s deep access into social networks’ operations. For example, back in 2009 the Chocolate Factory declined to renew a licensing agreement with Twitter, something that Microsoft has maintained.

The “new Bing” is in test now at http://www.bing.com/new and is available by registration.

The leftmost pane will carry the “main” search results; a centre pane, to be called “Snapshot”, will be used to complete tasks such as turning a search result into directions. The social sidebar will fill the right-hand pane.

As well as presenting social results, the sidebar will feature “Ask Friends” (to post queries to Facebook friends); “Friends Who Might Know” (associating your search with the interests of known Facebook friends); “People Who Know” (results from Twitter, Foursquare, Quora, LinkedIn, Google+ and Blogger); and an activity feed.

In other words, the sidebar is designed to let users interact with their social networks without leaving Bing.

The Snapshot pane takes a similar approach, integrating with social search operators like Yelp, Open Table and Fansnap. ®

Top three mobile application threats

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.