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Amazon Web Services gets into the events business

We’re going to Vegas, baby!

Designing a Defense for Mobile Applications

Amazon Web Services seems to have reached the point at which it has so many customers it can go down the well-worn road of milking them for more cash by gathering them in one place providing days of valuable hands-on training and engagement-deepening meatspace meet-ups, in the form of a new event called AWSre:invent.

The three-day shindig will take place in the fin de siècle tasteful, convention-friendly, environs of Las Vegas’ Venetian hotel and will feature the usual array of technical sessions, corporate spruiking keynote sessions and networking.

The web services giant is also promising sponsorship opportunities that will enable one to reach “influential developers, IT managers, and executive decision makers.” We suspect the sponsors will help to pay for the “Block Party” on the event’s second night, November 28th.

AWS-centric startups will have the chance to “Launch … live in front of press, analysts, VCs and the entire AWS community in our start-up launch theatre.”

Ticket prices and the agenda are yet to be decided, with the latter open to suggestions from anyone who cares to submit an idea by the end of May. ®

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