Feeds

Twitter turns to feature phones for world domination

Low-bandwidth web app sets up Facebook face-off beyond developed nations

The essential guide to IT transformation

Twitter has thrown a bone to users stuck with feature phones, odd and/or old browsers or low-bandwidth connections to the Net by updating its mobile webapp. And along the way it may also have made an important strategic move to capture users in the developing world.

The new mobile.twitter.com pictured below is said to require one third less bandwidth than its predecessor, thereby making it more accesible to users in out of the way places.

Twitter's new mobile interface

That could be important in markets like India, where as we report today a mere 46 million accounts reside.

Indonesia, where the population is a solid billion or more behind India, boasts 42 million Facebook accounts, a very considerably higher take-up rate.

The official Twitter blog post says the upgrade shows Twitter is " ... the most accessible way to connect with the world, even with the weakest signals and the simplest devices."

That approach might be just what the company needs to beat rival social networks to new and social-network-hungry users in places where feature phones and poor connections remain common and PCs are scarce. By baking as much of the Twitter experience into even modest phones, the company could find itself more usable than rivals in emerging markets. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.