Feeds

Asia Likes Facebook, but friends in China are harder to find

India has stronger adoption than Indonesia ... for now

The essential guide to IT transformation

Facebook has added a whopping 20 million users to its South East Asia fan base over the past six months, bringing it ever closer to the magic figure of one billion globally, but Zuck and co. will be jealously eyeing China where home grown rivals continued to rapidly expand their social fiefdoms.

Social media agency We Are Social took the latest snapshot of trends in 24 separate markets of Asia, where Facebook now has over 192 million users.

Among these the biggest numbers come from India, which has added a further seven million in 2012 and with a total of 46 million accounts comprises more than five per cent of the worldwide total, and Indonesia, which now has 42 million users.

As of March, Facebook’s own stats claim it has 901m monthly active users with 80 per cent coming from outside the US and Canada.

Given that the growth of its user base is generally believed to be slowing, founder Mark Zuckerberg could really do with a helping hand from the Chinese government to reassure potential investors that its glory days are not behind it, ahead of its big IPO later this month.

Although banned at present in the People’s Republic, Facebook’s recent IPO filing revealed that it “continues to evaluate entering China” and Zuck himself paid a visit as part of a mini Asia tour in March, possibly to meet prospective local partners.

As if to emphasise the size of the market in China, We Are Social revealed that local social network Qzone now has 531 million registered users, more than double the total Facebook figure for Asia.

The firm added that Chinese Twitter rival Sina Weibo has risen to become one of the most active platforms in Asia, with 27 million (9 per cent) of the platform’s 300 million users checking in every day, and more than 100 million posts going live every 24 hours.

Despite the ban, there are around 500,000 rogue Facebook users in the People’s Republic, presumably using VPNs to circumvent the Great Firewall, the report continued.

The Japanese are also big fans of Facebook, although not as much as Twitter, which is the number one social network in the country with 30 million users.

Other regions where facebook has yet to dominate include Vietnam, where the market leader with seven million users is Zing, and South Korea where CyWorld tops the list with 25m users. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?