Feeds

Advertising prefect spanks Virgin

'I must not say my broadband is the fastest in the UK.' Whack. 'I must not...'

Internet Security Threat Report 2014

Virgin Media must not claim it delivers "the UK's fastest broadband", the nation's advertising watchdog has judged.

The cableco said it offered exactly that in a magazine ad published earlier this year. The ad invited punters to "get the edge in gaming" with Virgin's 50Mbps offering.

However, rival provider BT took umbrage and told on Virgin to the Advertising Standards Authority (ASA). BT - which was itself caned by the ASA only last month - said the "UK’s fastest broadband" claim was misleading, that Virgin wouldn't be able to prove it to be true because it wasn't, and that Virgin's dad smells.

Up BT's nose-wiped sleeve: a July 2011 'misleading' verdict made by the ASA against a Virgin claim to offer "the fastest broadband in the UK.

The ASA, while flexing its cane, said that now, as then, Virgin can't claim to be the fastest because a number of small players deliver higher-speed broadband to their local areas.

Even if Virgin has admitted in the small print - as it has on other ads but not in this case - that it's talking about "widely available" alternatives, the ASA said, the qualification must "be included within the claim", as any fule kno.

The watchdog told Virgin not to claim that its broadband was the fastest in the UK unless they held adequate comparative evidence to substantiate that was the case. Or face six of the best. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.