Feeds

Microsoft scrapes Windows Azure name off cloudy kit

Marketing blues or something more?

Next gen security for virtualised datacentres

Windows Azure is the latest brand name to be scratched off Microsoft’s labels.

The name “Azure” and in some cases even “Windows Azure” are being dropped from components and services in the company’s cloud, according to a report here.

For example, Windows Azure Compute will now be Cloud Services, Windows Azure CDN is CDN, SQL Azure is SQL Database and SQL Azure Reporting Service is SQL Reporting.

The nomenclature change has emerged in an apparent email to customers. Of course the change could be just for billing, but if it's more then it means Microsoft's burying the Azure name after just three years in existence while also dropping the symbolic connection to the Windows name.

Like the death of Windows Live the significance of the changes are cosmetic than meaningful; had Microsoft delivered a cloud devs could easily program for and which was genuinely different or provided something better than Amazon, then the platform would have spoken for itself. ®

Next gen security for virtualised datacentres

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.