Feeds

Microsoft scrapes Windows Azure name off cloudy kit

Marketing blues or something more?

Remote control for virtualized desktops

Windows Azure is the latest brand name to be scratched off Microsoft’s labels.

The name “Azure” and in some cases even “Windows Azure” are being dropped from components and services in the company’s cloud, according to a report here.

For example, Windows Azure Compute will now be Cloud Services, Windows Azure CDN is CDN, SQL Azure is SQL Database and SQL Azure Reporting Service is SQL Reporting.

The nomenclature change has emerged in an apparent email to customers. Of course the change could be just for billing, but if it's more then it means Microsoft's burying the Azure name after just three years in existence while also dropping the symbolic connection to the Windows name.

Like the death of Windows Live the significance of the changes are cosmetic than meaningful; had Microsoft delivered a cloud devs could easily program for and which was genuinely different or provided something better than Amazon, then the platform would have spoken for itself. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Hey - who wants 4.8 TERABYTES almost AS FAST AS MEMORY?
China's Memblaze says they've got it in PCIe. Yow
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
This time it's SO REAL: Overcoming the open-source orgasm myth with TODO
If the web giants need it to work, hey, maybe it'll work
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?