Apple 'iTV' looks like Cinema Display, says Throat
But with Siri and a webcam
This, according to a mole who claims to have seen one in action, is what Apple's new TV looks like:

Yes, it's the Cinema Display, and it's a scaled down version of the so-called 'iTV', the insider, who spilled the beans to Cult of Mac, said.
The Deep Throat also said the telly uses Siri technology for voice control and sports a webcam for video calls. That's iSight for FaceTime, in Apple lingo.
Of course, both claims have been made before. And, since the Apple monitor is 27in and an iTV would be at least 32in - most likely rather bigger, given Apple's focus on the US, where punters have room for enormo sets - it's no great surprise that the Apple TV is said to be much larger than the Cinema Display.
And probably nothing like its design. Apple is notorious for keeping new looks under wraps. It often uses existing case designs to test new tech while keeping the final look hidden, and that's probably what's happened here.
Even though the CD design would clearly differentiate the 'iTV' from every other top-end telly out there, don't expect the Apple television to look like the Apple monitor. ®
COMMENTS
Deliberate typo to prevent extraditions..
There is an 'anti-extradition' filter on the Reg reports that eliminates all occurrences of 'US' to ensure that the author cannot be extradited as a terrorist for upsetting Apple (or any US corporation). Hence "enormous" becomes "enormo".
:-)
Re: This will be interesting
"...Im thinking more like $500...."
Let me guess. You don't work in marketing for Apple, do you?
Re: How long until...
Don't they already have the patent rights for the rectangle? If so, they'll be coming after every manufacturer of anything with a display sooner or later.
This is why in Battlestar Gallactica, post Applepocalypse, everything is octagonal.
There is no money to be made from selling TV sets
They are commoditised, with wafer-thin (if any) margins. In fact most manufacturers actually lose money on TVs. I'm reasonably fanboi-ish, but, of the following two options, I'd go for b) every time:
a) Buy a TV with an inflated price, so that Apple can make its usual margins, which offers: a chic looking box; a nice screen (but in only a couple of available sizes); Apple user interface; Siri for voice control
b) Buy cheapo box that plugs into any TV, which offers: Apple user interface; Siri for voice control
What I'd really like is b) and a dumb screen without the usual TV manufacturer's ham-fisted stab at a UI
I can imagine this exchange:
User: "Siri, BBC Two Please"
Siri: "Sorry, I can only select TV Stations in the USA"
