Feeds

Cheap MacBook Airs for all!

Apple pondering 25 per cent price cut, apparently

Internet Security Threat Report 2014

Apple's cheapest MacBook Air will currently set you back $999 or£849, depending on where you buy it. Wait until August, and it could cost you just $799/£640.

So says Digitimes' inevitable unnamed laptop industry mole, but it's worth noting that the rumour is simply that Apple is thinking about cutting the price of the skinny laptop.

Apple MacBook Air 11.6in

Its motivation to do so is the impending arrival of Windows 8 for Ultrabooks based on Intel's upcoming Ivy Bridge mobile processors.

At the moment, Apple's price premium is no obstacle to sales, but it could become so if Intel and co. can get prices down by a couple of hundred quid or so.

There's no indication they will be able to achieve that goal, and any price cut is likely to be based on reducing general materials costs - shifting to plastic chassis, for example - which will leave Apple with its all-metal casing appearing to justify the extra cost.

That said, Apple is rolling in money right now, and could easily afford to subsidise Mac prices a little - but not too much; it doesn't want to lose the air of premium product, even if it's machines aren't radically different from any other vendor's offering. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.