Feeds

Cheap MacBook Airs for all!

Apple pondering 25 per cent price cut, apparently

The Essential Guide to IT Transformation

Apple's cheapest MacBook Air will currently set you back $999 or£849, depending on where you buy it. Wait until August, and it could cost you just $799/£640.

So says Digitimes' inevitable unnamed laptop industry mole, but it's worth noting that the rumour is simply that Apple is thinking about cutting the price of the skinny laptop.

Apple MacBook Air 11.6in

Its motivation to do so is the impending arrival of Windows 8 for Ultrabooks based on Intel's upcoming Ivy Bridge mobile processors.

At the moment, Apple's price premium is no obstacle to sales, but it could become so if Intel and co. can get prices down by a couple of hundred quid or so.

There's no indication they will be able to achieve that goal, and any price cut is likely to be based on reducing general materials costs - shifting to plastic chassis, for example - which will leave Apple with its all-metal casing appearing to justify the extra cost.

That said, Apple is rolling in money right now, and could easily afford to subsidise Mac prices a little - but not too much; it doesn't want to lose the air of premium product, even if it's machines aren't radically different from any other vendor's offering. ®

Boost IT visibility and business value

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.