Feeds

O2 to serve up free Wi-Fi to coffee chain

Won't Costa penny, arf, arf

Boost IT visibility and business value

O2 is to equip the Costa chain of coffee shops with free Wi-Fi.

But the cellco said the service, which is gratis no matter what mobile operator you use, is limited to 30 minutes' access.

Costa said that's typically how much time punters spend over their lattes and and pain aux raisins, but folk who want to surf for longer can get free unlimited access if they sign up for Costa's Coffee Club, the chain's free-to-join collect-points-for-free-drinks loyalty scheme.

Costa coffee maker

O2 didn't say how many of Costa's 1300 shops will get its hotspots. The roll-out has started in London, and will continue through 2012, but O2 and Costa would only say the partnership will benefit "many" customers.

O2 is pushing its high-street Wi-Fi landgrab aggressively. In March, it said it was equipping 1600 O'Neill's, Nicholson's, All Bar One, Brown's, Harvester and Toby Carver eateries and boozers with free wireless internet access.

Last month, O2 displaced BSkyB-owned The Cloud from 1200 McDonalds fast-food joints. ®

Seven Steps to Software Security

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.