Feeds

Microsoft kills Windows Live brand

Windows 8 incriminated

Bridging the IT gap between rising business demands and ageing tools

Microsoft is killing its Windows Live brand ahead of launching Windows 8, citing "customer confusion".

In a mercifully short Windows 8 blog Microsoft said it’s ripping the meaningless umbrella from a bunch of online services.

Windows Live covers Hotmail, SkyDrive, and Messenger and is the prefix to its Web 2.0 me-too properties Live Photo Gallery, Live Movie Maker, and Windows Live Mail.

Windows 8 is the catalyst for this change. In some self-justifying meeting somewhere deep inside Redmond it seems to have been decided calling something “Windows Live” implied the internet was an imperfect bolt-on "experience".

From Microsoft marketing central we have this:

Windows 8 provides us with an opportunity to reimagine our approach to services and software and to design them to be a seamless part of the Windows experience, accessible in Windows desktop apps, Windows Metro style apps, standard web browsers, and on mobile devices. Today the expectation is that a modern device comes with services as well as apps for communication and sharing. There is no “separate brand” to think about or a separate service to install – it is all included when you turn on your PC for the first time.

There’s plenty o' talk about how Windows 8 will be “cloud-powered".

Microsoft has promised it will share more on this hot-button marketing call in the coming weeks. Long term, expect Microsoft to do another 180° with as much confidence, self-justification and pomp as when it launched Windows Live back in 2005.

It’s classic Microsoft, fretting over how something is perceived internally and externally, rather than simply delivering something that works or is wanted.

The more meaningful outcome of this particular episode will be that Windows and Window Live group president Steven Sinofsky’s job title takes a haircut. ®

Seven Steps to Software Security

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.