Feeds

Microsoft kills Windows Live brand

Windows 8 incriminated

Providing a secure and efficient Helpdesk

Microsoft is killing its Windows Live brand ahead of launching Windows 8, citing "customer confusion".

In a mercifully short Windows 8 blog Microsoft said it’s ripping the meaningless umbrella from a bunch of online services.

Windows Live covers Hotmail, SkyDrive, and Messenger and is the prefix to its Web 2.0 me-too properties Live Photo Gallery, Live Movie Maker, and Windows Live Mail.

Windows 8 is the catalyst for this change. In some self-justifying meeting somewhere deep inside Redmond it seems to have been decided calling something “Windows Live” implied the internet was an imperfect bolt-on "experience".

From Microsoft marketing central we have this:

Windows 8 provides us with an opportunity to reimagine our approach to services and software and to design them to be a seamless part of the Windows experience, accessible in Windows desktop apps, Windows Metro style apps, standard web browsers, and on mobile devices. Today the expectation is that a modern device comes with services as well as apps for communication and sharing. There is no “separate brand” to think about or a separate service to install – it is all included when you turn on your PC for the first time.

There’s plenty o' talk about how Windows 8 will be “cloud-powered".

Microsoft has promised it will share more on this hot-button marketing call in the coming weeks. Long term, expect Microsoft to do another 180° with as much confidence, self-justification and pomp as when it launched Windows Live back in 2005.

It’s classic Microsoft, fretting over how something is perceived internally and externally, rather than simply delivering something that works or is wanted.

The more meaningful outcome of this particular episode will be that Windows and Window Live group president Steven Sinofsky’s job title takes a haircut. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.