Feeds

RIM wakes up woozy in Australia

Apple store stunt snares blogger, criticism

Top 5 reasons to deploy VMware with Tegile

Research In Motion's attempts to remind Australians that its phones can be quite useful for business have rebounded on the embattled company.

The first salvos in the campaign were fired last week, when journalists (not El Reg, as it happens) were sent black pieces of paper bearing the words “Wake Up”, but without any hint as to who sent them or why.

The same day, a black bus parked outside Sydney's Apple Store and disgorged a group of black-clad “protestors” bearing placards, which also read “Wake Up”. The team then chanted the slogan outside the shop.

Nathan Burr - a video blogger whose YouTube channel has generated many millions of views thanks to his famously blunt assessments of the information technology industry - posted a video of the protest, and said he rocked up outside the store just after the bus pulled up.

The video went viral and suspicion about the stunt's backer initially fell on Samsung, which in 2011 opened a “pop-up” store very close to the Apple Store and offered A$2 phones in an attempt to generate the same kind of fanbois-on-footpaths zeitgeist as Apple. Samsung denied any involvement.

Enthusiast site MacTalk eventually deciphered some of the DoubleClick code from the Wake Up Australia site that fingered RIM as the site's source. RIM 'fessed up to the stunt and issued a statement saying that on May 7th it will do something that “will aim to provoke conversation on what ‘being in business’ means to Australians.”

Blunty has since admitted that his presence at the Apple store was not co-incidental: RIM tipped him off and even asked him to sign a non-disclosure agreement promising not to tell anyone about the event in advance. Blunty says his reason for attending was to observe the event and that he had no intention of posting about the stunt and no commercial arrangement with RIM.

The second video also points out that the first effort did not say his presence at the Apple store was serendipitous, insists there's been no damage done to his credibility and suggests that if you don't like what he did you can “bugger off.”

Marketers are not particularly impressed by the stunt, if comments on this post at Mumbrella are any indication.

RIM has since shown off version ten of its operating system, to a decidedly tepid market response.

We therefore await just what RIM has to say about “being in business in Australia”. Or maybe anywhere else. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.