Feeds

Baidu sets up shop in Australia

China's Google-slayer wants your searches

  • alert
  • submit to reddit

SANS - Survey on application security programs

China’s Google killer Baidu has set up shop in Australia as it moves on an aggressive international expansion drive.

Baidu, a JV with China Search International, is China's biggest search engine with over 429 million users and is actively ramping up its global ambitions.

The Sydney based office is being run by former Telstra executive Paul Christy who has been appointed GM and former NineMSN executive Dean Capobianco is on board in an advisory role working with the international executive team.

Last year, Baidu International opened regional headquarters in Singapore and currently has offices in Hong Kong, Taiwan, London and San Francisco. All international offices, including Sydney, will report to Singapore and further destinations are set to be announced in the next quarter.

Baidu is also investing in a research center in South East Asia and is expected to be rolling out new products and services to launch into the new international markets.

The Chinese search giant has had mixed fortunes in trying to expand its business outside if the core search and advertising model. Last year it shut down ecommerce platform Youa and its attempt to launch a Twitter killer Shuoba, also failed and was wound down in August.

Singapore HQ is headed up by Richard Huggins , international executive director and Fionn Hyndman, the former MD of DGM Australia .

While Baidu is under no threat of losing it domestic dominance in the Chinese search market, rivals Alibaba Group and Sohu.com Inc's Sogou are competing aggressively for online advertising dollars.

In Q1, Baidu had 30.9 percent of the online advertising market while Alibaba had 17.9 percent. In just the search market, Baidu had 78.5 percent of the market while Google had 16.6 percent. ®

Combat fraud and increase customer satisfaction

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.