Feeds

Barnes & Noble plans instore NFC Nook-book bonk-buying

Can we expect a 'publish to Nook' button in Word?

Secure remote control for conventional and virtual desktops

B&N's CEO reckons NFC will be the glue to holds the disparate parts of the business together, with the help of Microsoft's money and a following wind.

The idea, expounded during an interview with Fortune magazine, is for a Nook equipped with NFC wireless communication tech to be tapped against shelved volumes, said tomes having been electronically tagged by the publishers at printing so that they respond with relevant information over radio waves.

The bonk would bring up reviews from Barnes & Noble's online incarnation and allow instant purchasing - so the physical shop becomes a showroom for digital purchases.

The model makes sense because at least this way bookseller B&N makes money from the sale rather than bleeding revenue to Amazon (as happens daily in bookshops across the country).

William Lynch, B&N CEO, complained that his company doesn't get enough credit for its technological lead, pointing out that the Android-based colour Nook was a year ahead of the Kindle Fire and that its latest innovation (an e-ink screen with a built-in reading lamp) has sold out.

When it comes to Microsoft's money, and integration, Lynch reckons that's really about content creation rather than shifting the default Nook platform onto Windows 8. Nook, like Kindle, is already available on a range of platforms including iOS and Android, although it lacks the international reach of Amazon's baby, so Windows 8 will (initially, at least) be another supported platform.

But when it comes to content creation then integration, a tie-up with Microsoft Office has got to be the holy grail: one can imagine a "Publish to Nook" button in Word which would surely be a killer feature.

Microsoft's own e-book format, Microsoft Reader, had that as an optional patch which wasn't enough to save the format - Reader will be killed off entirely at the end of August although no content in .lit format has been available since November. Including a "publish" button in every copy of Word might just tip the balance, assuming the competition authorities don't notice. ®

The essential guide to IT transformation

More from The Register

next story
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?