Feeds

Facebook button triggers tidal wave of human organs

We're all heart. And liver, kidneys, pancreas ...

Maximizing your infrastructure through virtualization

Thousands of Facebook users packed with fresh, reusable organs have signed up to the organ donor lists in the US and the UK.

The NHS saw 850 direct signups through Facebook in the 24 hours since the option went live, and noticed a spike in website donor sign-ups too.

The Donate Life San Diego branch posted a 1400% increase in organ donor registration yesterday with a massive spike of interest just after the button went live. The Donate Life California branch reported a 800% increase in sign-ups yesterday, according to the LA Times. Most days the group gets about 75 online sign-ups, but by early afternoon Tuesday, it had received nearly 700, CEO Charlene Zittel told the paper.

Organ donation in America is handled by Donate Life America: an alliance of state and national teams that co-ordinates donation across the country. In the UK donors are handled by the NHS Blood and Transplant service.

The introduction of a Tell the World I'm an Organ Donor option in Facebook yesterday and the accompanying publicity around donating seem to have fuelled a big uptake. Zuckerberg popped up on Good Morning America to talk about organs yesterday and COO Sheryl Sandberg did a turn on the ABC evening news show. Not many Facebook interface tweaks get that amount of airtime.

In the UK, Facebook has partnered with the NHS Blood and Transplant service, taking users to their Facebook page and then website to sign up to be donors. Some 850 have signed up directly through Facebook since yesterday, and an NHS spokesperson said they'd seen "a spike" in web and phone sign-ups yesterday too, though couldn't provide the figures. ®

The Essential Guide to IT Transformation

More from The Register

next story
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.