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LG: We're not walking away from Windows Phone

More of a mosey, or perhaps a stroll

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LG is denying it has lost interest in Windows Phone following reports in the Korea Herald which claimed an "insignificant" number of Microsoft-bearing handsets had been sold.

The original report in the Korea Herald didn't even state that LG was giving up Windows Phone, only that it hadn't sold a lot of the kit, and that the company was expected to meet up with Steve Ballmer when he visits South Korea next month - but that was taken by the blogosphere are proof that LG had given up on Microsoft to embrace the Googleplex offering.

"LG are still on board with Windows Phone," the company told us, though the spokesbods admitted that "right now, we're focusing on Android because that's where the demand is". So LG is fully on board the Windows Phone train, just not travelling in the same direction as Redmond right now.

The decision is easy to understand; Samsung might be just over the road (literally) but LG hasn't the scale to support the polyamorousity of its compatriot. Fragmenting resources between platforms would dilute them all, so it's best for the mobe-maker to bet on the probable winner while keeping the alternatives as sweet as possible just in case, which is just what LG seems to be doing.

LG has released a handful of handsets running Windows Phone 7, but the rep who spoke to the Korea Herald reckons they're selling in insignificant numbers and that the company will continue evaluating Windows Phone as it develops, while knocking out Android handsets in the meantime. ®

The smart choice: opportunity from uncertainty

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