Feeds

Tabcorp bets on IPTV

Live races, punting, coming to tablets and IPTV

  • alert
  • submit to reddit

Security for virtualized datacentres

Australian betting giant Tabcorp is ramping up its IPTV connectivity in significant deals with Akamai and Kit Digital as it expands its streaming media and integrated betting applications globally.

Tabcorp Chief Operating Officer Brendan Parnell confirmed that Sky Racing had been working closely with the video streaming vendors to extend and enhance capabilities for international and domestic video distribution.

The bolstering of its online and mobile media growth will include the establishment of a local data POP as part of its deal with KIT Digital, which is shifting a POP from Dallas, where Tabcorp’s data is currently housed to Sydney. “It is all about reducing latency and having the best live streaming experience in real time as possible. A local POP will also give us better disaster recovery and access to managed solutions,” Parnell said.

Subject to approval Tabcorp is also planning to launch an IPTV betting app with Samsung connected TVs by mid year.

Tabcorp’s Sky Racing covers 80,000 races per year and currently broadcasts 18 hours a day of continuous live racing via single stream channels and multi view channels with 1 million web videos streamed per month. It broadcasts three racing channels over cable and satellite through Australia and Southeast Asia.

Under the new video streaming deal with KIT Digital, live races will be delivered over the web and to connected tablet devices and integrated with Sky's live betting system. The KIT Digital solution also supports online in-stream and paired advertising, as well as e-commerce merchandising.

Parnell said that the two year extension deal signed with KIT Digital at NAB last week would assist in facilitating higher quality multiscreen experiences for the growing international and domestic audiences and monetize archived footage.

Enhancements will include adding to it already extensive racing footage archive for video on demand and amplyfing the data base with rich historic racing data. KIT Digital's platform will deliver premium on-demand access to Sky Racing's recordings of archived races via pay per view or monthly subscription.

On the mobile front Tabcorp launched Australia’s first wagering app on iTunes in April 2010 and has subsequently launched on Android in February 2011, on iPad in May 2011 and now boast around 400,000 App downloads to-date.

Security for virtualized datacentres

More from The Register

next story
You! AT&T! The only thing 'unlimited' about you is your CHEEK, growl feds
Man, we did everything but knock on their doors - carrier
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Watch out, Samsung and Apple: Xiaomi's No 3 in smartphones now
From obscurity to selling 19 million mobes a quarter
Brazil greenlights $200m internet cable to Europe in bid to outfox NSA
Only one problem: it won't make the slightest difference. And they know it
Wanna hop carriers with your iPad's Apple SIM? AVOID AT&T
Unless you want your network-swapping tech disabled for good, that is
Knocking Knox: Samsung DENIES vuln claims, says mysterious blogger is a JOKER
But YES, system does store encryption key on the device
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.