Feeds

Intuit ups SMB cloud credentials with Demandforce buy

$425m in cash for cloud marketing machine

High performance access to file storage

With the US tax season largely out of the way Intuit, makers of Quicken and TurboTax financial software, has paid $425m for SaaS marketing operation Demandforce to make a bigger play for the lucrative SMB cloud sector.

Demandforce has around 35,000 customers in the US and Canada and offers a package of marketing and communications tools aimed at using Facebook, Twitter, and other social and reputation sites to promote small businesses. The purchase is part of Intuit's efforts to move beyond the financial sector and into a more full-service industry cloud vendor.

"This acquisition is right on strategy with helping service-based, appointments-based businesses retain customers, manage customers and retain their long-term reputation," Kiran Patel, general manager of Intuit's small business group told The Register.

He said a number of overseas vendors had expressed interest in using Intuit's services, with Brazil named as a likely candidate. Intuit recently split with Aussie partner Reckon in an apparently unrelated move.

The buy, not Intuit's biggest but certainly the largest in recent years, is intended to move the company out of a highly profitable niche SaaS sector into the bigger cloud world for SMBs. While the biggest vendors are concentrating on clouding up their enterprise customers, Intuit sees a good market in smaller businesses that wouldn’t attract the same interest from the big cloud players.

Demandforce won't see many changes, being run as a subsidiary of Intuit, with no major redundancies expected besides the usual back office functions. The deal is expected to close next month and Intuit reports it should add a few points to its business for now.

"Demandforce will continue to be run by the same management team that built the company, and we are committed to pursuing our mission, preserving our culture of innovation, and delivering overwhelming value to our customers each and every day," said Demandforce founder Rick Berry, who faces a very nice personal payday, in a blog post. ®

High performance access to file storage

More from The Register

next story
Seagate brings out 6TB HDD, did not need NO STEENKIN' SHINGLES
Or helium filling either, according to reports
European Court of Justice rips up Data Retention Directive
Rules 'interfering' measure to be 'invalid'
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
Bored with trading oil and gold? Why not flog some CLOUD servers?
Chicago Mercantile Exchange plans cloud spot exchange
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
IT bods: How long does it take YOU to train up on new tech?
I'll leave my arrays to do the hard work, if you don't mind
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.