Feeds

Report: Microsoft tried and FAILED to offload Bing on Facebook

Cites anon insiders familiar with talks

Boost IT visibility and business value

Mark Zuckerberg reportedly declined to take Microsoft's Bing off the software vendor's hands last year.

According to a New York Times report about Facebook and Microsoft's recent patent deal that once again underlined the strategic partnership between the two outfits, some Redmond execs were super-keen to offload its search engine to Zuck.

MS wonks – without any official backing from boss Steve Ballmer – apparently approached Facebook with the idea of acquiring Microsoft's loss-making Bing, which is dwarfed by Google's search engine.

Facebook already has a cosy relationship with Microsoft, which included an exclusive search arrangement with the company. MS bought a $240m stake in the network way back in 2007.

But Zuckerberg wasn't interested in building up his own search engine within Facebook when approached by several Microsoft wonks about a year ago because he's been too busy, the NYT reported, which cited several anonymous insiders familiar with the talks.

That said, Facebook has apparently been trying to improve its search feature.

Lars Rasmussen – who built the original Google Maps alongside his brother Jens before taking charge of the unloved and quickly dumped Google Wave – defected from the Chocolate Factory to Facebook in October 2010.

He is reportedly working on the project with around 25 engineers at the world's biggest social network, where they are focusing on making Facebook return more intelligent search queries. The firm's "Like" button is the centrepiece of that action. ®

Best practices for enterprise data

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?