Feeds

'Apple will coast, and then decelerate' says Forrester CEO

Tim Cook can't replace Steve Jobs' charisma, vision

  • alert
  • submit to reddit

The essential guide to IT transformation

George Colony, the CEO of analyst firm Forrester says Apple's best days are behind it and suggests the company is headed for the kind of slump that befell Sony and Disney when their visionary leaders departed.

In a blog post Colony uses a taxonomy from Max Weber's 1947 book The Theory of Social and Economic Organization which says businesses are either "Legal/bureaucratic", "Traditional" or " Charismatic."

Colony's analysis is that Apple fell into the third category and, leaning on Weber, he says that Jobs' charisma, vision and willingness to take risks were essential to the company's ability to create breakthrough products.

But Tim Cook, he says, is merely “... a proven and competent executive” whose “... legal/bureaucratic approach will prove to be a mismatch for an organization that feeds off the gift of grace.”

Colony thinks Jonathan Ive or Scott Forstall would do a better job leading Apple, but also admits he knows neither personally. Indeed Colony seems not to have any particular experience of the two executives, as he also writes that “From on far they appear to have some of the charisma and outspoken design sense to legitimately lead the company.”

Those admissions mean it is, at this point, tempting to write that, from on far, it could appear that Colony is stirring rather than analysing things rigorously.

But we would never do that and will instead quote Colony's final observation that “... without the arrival of a new charismatic leader it [Apple] will move from being a great company to being a good company, with a commensurate step down in revenue growth and product innovation. Like Sony (post Morita), Polaroid (post Land), Apple circa 1985 (post Jobs), and Disney (in the 20 years post Walt Disney), Apple will coast, and then decelerate.” ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Judge nixes HP deal for director amnesty after $8.8bn Autonomy snafu
Lawyers will have to earn their keep the hard way, says court
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.