Feeds

'Apple will coast, and then decelerate' says Forrester CEO

Tim Cook can't replace Steve Jobs' charisma, vision

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

George Colony, the CEO of analyst firm Forrester says Apple's best days are behind it and suggests the company is headed for the kind of slump that befell Sony and Disney when their visionary leaders departed.

In a blog post Colony uses a taxonomy from Max Weber's 1947 book The Theory of Social and Economic Organization which says businesses are either "Legal/bureaucratic", "Traditional" or " Charismatic."

Colony's analysis is that Apple fell into the third category and, leaning on Weber, he says that Jobs' charisma, vision and willingness to take risks were essential to the company's ability to create breakthrough products.

But Tim Cook, he says, is merely “... a proven and competent executive” whose “... legal/bureaucratic approach will prove to be a mismatch for an organization that feeds off the gift of grace.”

Colony thinks Jonathan Ive or Scott Forstall would do a better job leading Apple, but also admits he knows neither personally. Indeed Colony seems not to have any particular experience of the two executives, as he also writes that “From on far they appear to have some of the charisma and outspoken design sense to legitimately lead the company.”

Those admissions mean it is, at this point, tempting to write that, from on far, it could appear that Colony is stirring rather than analysing things rigorously.

But we would never do that and will instead quote Colony's final observation that “... without the arrival of a new charismatic leader it [Apple] will move from being a great company to being a good company, with a commensurate step down in revenue growth and product innovation. Like Sony (post Morita), Polaroid (post Land), Apple circa 1985 (post Jobs), and Disney (in the 20 years post Walt Disney), Apple will coast, and then decelerate.” ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.