Feeds

Olympic champ ad blitz dents Virgin Media despite £1bn sales

Crosses finishing line with record revenue in Q1

Security for virtualized datacentres

Virgin Media spent a whopping £52.6m on marketing costs in the telco's first quarter ended 31 March.

The company ran TV, print, online and billboard ads featuring the likes of Olympian Usain Bolt and Virgin Group's Richard Branson.

However, VM said the extra publicity spend, which climbed a massive 49 per cent during the three-month period, paid off with the ISP adding the most quarterly net customers in two years.

It reported to the City this morning that it had added 21,200 subscribers to its services during its first quarter. Annual revenue per user (ARPU) fell to £46.95, however, compared with the company's previous quarter ended 31 December 2011 of £47.85.

Earnings before interest, taxes, depreciation and amortisation and other one-time charges in the three months ended March 31 were flat from the same quarter a year earlier at £376.5m.

First quarter revenue stood at £1bn (up 2.4 per cent on same quarter last year), net income was £7m (up from £4m), operating profit was £131m (up 18 per cent), while free cash flow dropped to £87m (down 13 per cent).

"Over the remainder of 2012, we expect continued steady progress across the company which, combined with the underlying resilience of our business model, will translate into strong cash flow and shareholder returns," said Virgin Media boss Neil Berkett. ®

Security for virtualized datacentres

More from The Register

next story
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.