Feeds

LinkedIn edges closer to China with new Hong Kong gaff

Social network for suits has eyes on the holy grail

Providing a secure and efficient Helpdesk

Business social networking site LinkedIn took another step towards expansion in China this week with the opening of an office in neighbouring Hong Kong, its ninth in an Asia Pacific region which is home to more than 25 million of its members.

This follows office openings in Singapore and Japan last year and the launch of the site in three new languages – Bahasa Indonesia, Bahasa Malaysia and Korean – LinkedIn's APAC MD Arvind Rajan said in a blog post.

“Hong Kong’s skilled talent base and its reputation as a leading international center of finance and business make it an important market for us, and we’re thrilled to be expanding our footprint in the region at a time when professionals in Hong Kong are placing a growing emphasis on social media,” he added in a canned statement.

“We’re looking forward to learning more from our members and customers here, to better understand their needs and support them in enhancing their professional lives.”

There was no mention in the blog post of the firm’s reported plans to crack the massive Chinese market – surely the holy grail for any social network – although it is edging ever closer.

In February it was reported that founder Reid Hoffman had been in the People’s Republic to hold discussions with domestic web giants Baidu, 360.cn, Sina and Renren over the possibility of setting up a business operation in the country.

China’s rapidly expanding middle class and its online population of over 500 million is eyed greedily by social firms in the West, but unlike Facebook and Twitter, LinkedIn isn’t banned in the People’s Republic and as it is confined to largely business-focused discussions, it should stay onside with the censors.

As always with China, however, it will face tough competition from local companies, such as biz networking platform Tianji, which have evolved to fill the gap in the domestic market and which understand the requirements of Chinese business users very well.

Not to be outdone on the Asian expansion front, Microsoft has officially opened its first Southeast Asia Microsoft Technology Centre (MTC) in Singapore.

Like its MTC equivalents in Tokyo, Beijing and countless other locations, the centre is designed to allow potential customers and developers an opportunity to try out Microsoft technology and talk to experts from the company before deciding on a purchase.

Redmond has reportedly pledged to spend $23m (£11.4m) on the facility over the next five years. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.