Feeds

Tim Cook rejects Apple's old business model of suing everyone

CEO just wants to settle and get back to rebranding Foxconn kit

The Power of One Infographic

Apple head honcho Tim Cook has indicated that he'd be willing to settle the wide-ranging, ongoing patent disputes raging over smartphones and fondleslabs - provided of course that his adversaries admit everything and pay up.

When asked about the fruity firm's Great Patent Wars during last night's earnings call, Cook said that he didn't like litigation, but Apple would carry on with it as long as it saw the need.

"I've always hated litigation and I continue to hate it - we just want people to invent their own stuff," he said.

"So if we could get to some arrangement where we could be assured that's the case and a fair settlement on the stuff that's occurred, I would highly prefer to settle than to battle," he said, not so much extending the olive branch as acknowledging that he had one at home somewhere and he might be willing to dig it out of the attic if only everyone would just behave.

Cook was taking questions after announcing that Apple had once more pulled it out of the bag in its second quarter, increasing net income by 94 per cent to $11.6bn.

The fruity firm had once more managed to shift a shedload of iDevices, including its iPhone smartphones and the "new" iPad, the latest iteration of its fondleslab.

Cook also talked about the tablet market and the still-in-its-gestation Ultrabook sector, saying he couldn't really see the need for a "ultratablet" hybrid device that could be thin, light, have a keyboard as well as a touchscreen as well as the ability to fold up into a neat bundle that also happens to protect the screen.

"You can converge a toaster and refrigerator but those things are probably not going to be pleasing to the user," he deadpanned.

"I think anything can be forced to converge but the problem is that the products are about trade-offs and you begin to make trade-offs to the point where what you have left at the end of the day doesn't please anyone."

He added that Apple still reckoned the tablet market, and of course its very own fondleslab, had plenty of room to grow still more and become even more ubiquitous.

"Our view is that the tablet market is huge – we've said that since day one... we were using them here and it was already clear to us that there were so much you could do and the reasons that people would use those would be so broad.

"And that's precisely what we've seen; the iPad has taken off not just in consumer but in education and in enterprise, it's everywhere you look now." ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.