Feeds

Tim Cook rejects Apple's old business model of suing everyone

CEO just wants to settle and get back to rebranding Foxconn kit

Intelligent flash storage arrays

Apple head honcho Tim Cook has indicated that he'd be willing to settle the wide-ranging, ongoing patent disputes raging over smartphones and fondleslabs - provided of course that his adversaries admit everything and pay up.

When asked about the fruity firm's Great Patent Wars during last night's earnings call, Cook said that he didn't like litigation, but Apple would carry on with it as long as it saw the need.

"I've always hated litigation and I continue to hate it - we just want people to invent their own stuff," he said.

"So if we could get to some arrangement where we could be assured that's the case and a fair settlement on the stuff that's occurred, I would highly prefer to settle than to battle," he said, not so much extending the olive branch as acknowledging that he had one at home somewhere and he might be willing to dig it out of the attic if only everyone would just behave.

Cook was taking questions after announcing that Apple had once more pulled it out of the bag in its second quarter, increasing net income by 94 per cent to $11.6bn.

The fruity firm had once more managed to shift a shedload of iDevices, including its iPhone smartphones and the "new" iPad, the latest iteration of its fondleslab.

Cook also talked about the tablet market and the still-in-its-gestation Ultrabook sector, saying he couldn't really see the need for a "ultratablet" hybrid device that could be thin, light, have a keyboard as well as a touchscreen as well as the ability to fold up into a neat bundle that also happens to protect the screen.

"You can converge a toaster and refrigerator but those things are probably not going to be pleasing to the user," he deadpanned.

"I think anything can be forced to converge but the problem is that the products are about trade-offs and you begin to make trade-offs to the point where what you have left at the end of the day doesn't please anyone."

He added that Apple still reckoned the tablet market, and of course its very own fondleslab, had plenty of room to grow still more and become even more ubiquitous.

"Our view is that the tablet market is huge – we've said that since day one... we were using them here and it was already clear to us that there were so much you could do and the reasons that people would use those would be so broad.

"And that's precisely what we've seen; the iPad has taken off not just in consumer but in education and in enterprise, it's everywhere you look now." ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.