Feeds

Sony and Nokia still a hit with Asian consumers

At last some good news for the under-fire duo

The essential guide to IT transformation

Nokia and Sony remain two of the most powerful brands in Asia despite high profile problems affecting both companies which have sent their market share, revenues and global reputation plummeting in recent months, according to a new piece of research.

Market consultancy Nikkei BP Consulting evaluated 60 global brands in eight countries across Asia in order to compile its annual Brand Asia report for 2012.

Companies’ brand power is evaluated according to four factors: "Outstanding", "Innovative", "Friendly" and "Convenient". The consultancy interviewed thousands of consumers all over the region, and also asked them about 40 local brands in order to benchmark the findings.

The brands surveyed came from various categories including fast-moving consumer goods (FMCG), IT/home electronics, retail, finance, internet-related and media.

Nokia perhaps surprisingly was ranked first in Indonesia, India and Vietnam, and came second in Thailand beating not only local tech rivals but also global brands such as Coca-Cola, BMW and Disney.

The Finnish mobile phone giant has seen its market share gradually eroded over the years and Q1 2012 revenue dropped almost a third year-on-year from €7bn to €4.2bn.

While its sales have managed to hold up pretty well in Africa and most of Asia, Nokia’s overall smartphone sales fell from 24.2 million a year ago to 11.2 million in Q1 2012, with shipments in China dropping dramatically from 23.9 million units in Q1 2011 to just 9.2m.

Ailing Japanese electronics giant Sony, meanwhile, appeared more frequently in the top ten than any other brand, and came first in Thailand, second in Taiwan and third in Vietnam.

The report had this:

Although the company continues to be a source of downbeat news – with a forecast a 520 billion yen net loss for the year to end-March 2012 and large-scale restructuring anticipated – in Asia Sony has a global brand asset to be proud of. Expectations will focus on measures to recover its operating performance and take advantage of this strong asset.

Less surprising in the report was the success of Apple, which took top spot in China, Taiwan and Japan, and came second in South Korea beating great rival Samsung into third in its home market.

However, the Korean electronics giant did better overall than the fruity toy maker, appearing most frequently in the top ten after Sony. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.