Nine network goes 3D for Olympics

Coverage of the 2012 Olympic games available in Australia will feature daily highlights in 3D, after the Australian Communications and Media Authority’s green light for Network Nine to conduct extra-dimensional trials during the eveent.

In 2010 Network Nine and the Seven network were awarded 3D TV trial licences, the last batch of trials occurred during September-October 2010

This time ACMA will allow Nine to use unassigned TV channels for 3D TV trials in Adelaide, Brisbane, the Gold Coast, Melbourne, Perth and Sydney.

The month-long transmission will only be available in certain areas and the Nine Network has agreed to implement a range of consumer protection measures which were developed in tandem with the Australian Competition and Consumer Commission following misleading statements from a number of electronics retailers during previous 3D TV trials.

The services are due to commence on 16 July.

The original 2010 trials of 3D TV were held in seven locations around Australia and formed a testing framework from point of production, through transmission to reception.

Following the two sets of trials, ACMA announced that it would suspend authorisation of further trials until after it had considered the policy issues and other consumer issues arising from use of temporarily-available digital television channels.®