Feeds

John Lewis touts own-brand broadband

ISP for the middle classes

  • alert
  • submit to reddit

Internet Security Threat Report 2014

The British middle classes' favourite high street retailer, John Lewis, is renowned for its customer service.

Britain's ISPs are not renowned for their customer service, although sometimes they are fast and often they are cheap.

So one can see why John Lewis thinks it will make a significant splash with this week's own-brand broadband and phone service launch.

John Lewis Broadband offers no activation fees, freephone support and a free wireless router. There are three packages, all on 12-month "no hidden catches" contracts.

  • Standard - up to 16Mbps, 20GB cap, £24.50 a month
  • Unlimited - up to 16Mbps, No limit, £31.50
  • Fibre - up to 38Mbps, 100GB cap, £38.50

In the any questions section of its website John Lewis Broadband says it uses traffic management. Also the service will "let you know if you're approaching your package's limit. Once you've reached it you can buy more gigabytes for £5 per 5GB".

This is not the budget end of the market, where Tesco Broadband plays, for instance.

Virtual is as virtual does

John Lewis is already a broadband service provider through its Greenbee and Waitrose brands. The Sheffield ISP Plusnet supplies these services, making John Lewis a "virtual ISP" in industry parlance.

We assume that it remains a virtual ISP, with John Lewis Broadband, and we will tell you who the provider is, or providers are, when we find out.

John Lewis wants all Waitrose and Greenbee customers to upgrade to JLB, but it may lose some along the way, as it is phasing out those services in a few months.

We also assume John Lewis knows what it is letting itself in for as it has some broadband form. But who loves their ISP?

Bad internet days translate to bad ISP in most people's eyes. And John Lewis surely is placing its hard-won reputation for customer service at risk.

Commentards, speak your piece in the new El Reg Forums.

Let's have a poll, shall we?

JavaScript Disabled

Please Enable JavaScript to use this feature.

®

Bootnote

Some of you may recall that El Reg had its own virtual ISP service, once. It was called VCISP.net - the VC stood for Vultural Capitalist - and ran for maybe six months until March 2003 when the service provider Affinity Internet sold its ISP operations shortly before going bust. About 1000 people had signed up for the service, - and no we never did get paid by Affinity.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.