Feeds

John Lewis touts own-brand broadband

ISP for the middle classes

  • alert
  • submit to reddit

Boost IT visibility and business value

The British middle classes' favourite high street retailer, John Lewis, is renowned for its customer service.

Britain's ISPs are not renowned for their customer service, although sometimes they are fast and often they are cheap.

So one can see why John Lewis thinks it will make a significant splash with this week's own-brand broadband and phone service launch.

John Lewis Broadband offers no activation fees, freephone support and a free wireless router. There are three packages, all on 12-month "no hidden catches" contracts.

  • Standard - up to 16Mbps, 20GB cap, £24.50 a month
  • Unlimited - up to 16Mbps, No limit, £31.50
  • Fibre - up to 38Mbps, 100GB cap, £38.50

In the any questions section of its website John Lewis Broadband says it uses traffic management. Also the service will "let you know if you're approaching your package's limit. Once you've reached it you can buy more gigabytes for £5 per 5GB".

This is not the budget end of the market, where Tesco Broadband plays, for instance.

Virtual is as virtual does

John Lewis is already a broadband service provider through its Greenbee and Waitrose brands. The Sheffield ISP Plusnet supplies these services, making John Lewis a "virtual ISP" in industry parlance.

We assume that it remains a virtual ISP, with John Lewis Broadband, and we will tell you who the provider is, or providers are, when we find out.

John Lewis wants all Waitrose and Greenbee customers to upgrade to JLB, but it may lose some along the way, as it is phasing out those services in a few months.

We also assume John Lewis knows what it is letting itself in for as it has some broadband form. But who loves their ISP?

Bad internet days translate to bad ISP in most people's eyes. And John Lewis surely is placing its hard-won reputation for customer service at risk.

Commentards, speak your piece in the new El Reg Forums.

Let's have a poll, shall we?

JavaScript Disabled

Please Enable JavaScript to use this feature.

®

Bootnote

Some of you may recall that El Reg had its own virtual ISP service, once. It was called VCISP.net - the VC stood for Vultural Capitalist - and ran for maybe six months until March 2003 when the service provider Affinity Internet sold its ISP operations shortly before going bust. About 1000 people had signed up for the service, - and no we never did get paid by Affinity.

Seven Steps to Software Security

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.