Feeds

Intel to ship 30 MILLION Ultrabooks in 2012 - report

Chipzilla's target is 40 per cent of consumer notebooks by end of year

Security for virtualized datacentres

Intel has reportedly estimated that Ultrabook shipments will not exceed 30 million in 2012, a figure which could be some way lower than the one bandied about by CEO Paul Otellini, who predicted that 40 per cent of consumer notebooks would be Ultrabooks by the end of the year.

The reports admittedly came from the rather dubious “sources from the upstream supply chain” who told Digitimes that Chipzilla’s internal estimates are for shipments of 20-30m in 2012, followed by two or even three times that in 2013.

The report went on to claim that Intel is working with upstream manufacturers to ensure that plastic chassis some are building meet the Ultrabook standards for sturdiness and quality.

When asked to confirm the figure of 20-30m, Intel offered The Register the following canned statement:

We’ve set ambitious goals, and we’re thrilled with the reception to Ultrabook devices so far. There’s already been a lot of enthusiasm around the category and this is just the beginning for Ultrabook – we’re just getting started. Our goal is to work with the industry to transform personal computing by delivering a single device that offers the most complete, satisfying, no-compromise and more secure experience in sleek, beautiful designs.

A spokesman also confirmed the chip giant’s aggressive 2012 targets for the category, which were repeated by Otellini on a conference call in January.

“The goal we stated at Computex 2011 was specific to shifting 40 per cent of the global consumer notebook market segment to Ultrabook systems by the end of 2012,” he told The Reg.

“As I said, we’ve set ambitious goals, and we’re thrilled with the reception to Ultrabook devices so far.”

To drill down a bit into that figure, IDC said it is expecting 147m consumer notebooks to be shipped in 2012. Now, 40 per cent of that figure is 58.8m – significantly higher than the 30m which Digitimes is saying the chip giant is now predicting.

However, crucially, Intel is saying the 40 per cent target applies only to the end of 2012, not for the entire year, which makes comparisons with the Digitimes report more problematic.

In any case, IDC vice president Bryan Ma told The Reg that the figures mentioned by the Digitimes sources chime pretty much with the 25 million Ultrabook units the analyst is predicting will be shipped this year.

“We do have a more aggressive scenario of 37 million shipments, but price point is key here,” he added.

“Prices have hovered around $999, which is a challenge. Now, though, we’re seeing some vendors announcing plans to deploy Ultrabooks at around the $699 price point which pushes us towards that more aggressive scenario.”

Storage will be key in helping vendors to push prices down, Ma argued.

More vendors are looking at dual drive machines using magnetic storage and flash to reduce costs while still providing the fast start-up time required by Intel for its Ultrabooks, he said.

®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
Getting to the BOTTOM of the great office seating debate
Belay that toil, me hearty, and park your scurvy backside
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
In a spin: Samsung accuses LG exec of washing machine SABOTAGE
Rival electronic giant tries to iron out allegations
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.