Feeds

Tumblr CEO realises ads don't make him sick after all

Two years after renouncing all ads, Karp's stomach settles

Top three mobile application threats

Just two years after Tumblr founder and CEO David Karp said that advertising on sites like his made him physically sick, Karp has announced that Tumblr will start offering paid advertising.

In 2010, Karp told The LA Times that the blogging site was "pretty opposed to advertising" and "it really turns our stomachs".

Today at the Ad Age Digital Conference in New York, Karp said in his keynote speech that Tumblr would be offering the "radar" post on users' dashboard – previously used for interesting or popular posts – as an ad unit on 2 May.

Karp did not try to disguise his complete about-turn, quoting his own words from two years ago in the announcement and admitting he'd been an "idiot" to say that.

Brands already use Tumblr in different ways to advertise their stuff. Karp mentioned the Tumblr account Capitol Culture, which featured top looks from the fictional dictatorship of the cult-novel-turned-movie The Hunger Games or an account from online glasses shop Warby Parker that posts pictures of dogs in sunglasses.

Karp used these examples to explain how Tumblr's foray into advertising would be different from, oh, say, Facebook or Google, whose ads were "devoid of creativity".

Karp didn't mention how much the ad units would cost. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.