Feeds

Intel swoops for Korean face recog start-up - reports

In your FACE ARM!

The essential guide to IT transformation

Intel has reportedly swooped for Korean face recognition firm Olaworks in a 35 billion won (£19.3m) deal which could be useful for the chip giant in its continuing efforts to break into the smartphone space with its Medfield platform.

Although Intel told The Reg it refuses to comment on speculation, The Korea Herald claimed it was a done deal, citing an unnamed source who explained that Chipzilla was already familiar with the start-up because its VC arm Intel Capital is a major shareholder.

Olaworks produces face recognition technology which is used in smartphones, digital cameras and even CCTV and IP cameras.

The company’s flagship service ScanSearch is a Windows Phone, Android or iOS app marketed as a visual search engine, which can bring up relevant contextual information if a user scans a bar code, QR code or even a street sign.

Gartner analyst Ken Dulaney told The Reg that Intel’s decision to acquire was probably informed by the growing popularity of face recognition software in the consumer space.

“Many cameras and other consumer electronics are using this. Not for high security but for consumer uses where best case is good enough,” he said.

“Android, which Intel supports, has a facelock mechanism that uses the camera to unlock the phone.”

IDC’s Bryan Ma went further, arguing that the buy could be part of Intel’s efforts to showcase x86 to the industry and prove it’s better than market leader ARM in the mobile space.

“It has been trying to position Medfield as a better performance processor using the same power consumption as ARM,” he told The Reg. “In the spirit of this it would make sense for Intel to move for technology and apps which can harness that horsepower to differentiate it from ARM.” ®

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Leak: Intel readies next round of NUC
Cheap boxen to get a refresh
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?