Feeds

Amazon throws open doors to AWS apps marketplace

Want to be partner? Hand over your cash, now

Security for virtualized datacentres

One new service announced today at the AWS Summit in New York is a blatantly obvious one for an online retailer: an online marketplace to shop for, compare, buy, and install applications from third parties to run on the AWS cloud services.

The Amazon Marketplace, which you can visit here, has over 250 system and application packages available for purchase at an hourly rate. Early peddlers in the AWS bazaar include CA Technologies, Canonical, Couchbase, Check Point, IBM, Microsoft, SUSE Linux, Red Hat, SAP, and Zend Technology, and there are a number of open source packages such as Wordpress, Drupal, and MediaWiki also included. Amazon is also peddling its own Linux packages.

AWS Marketplace

Amazon goes e-tailing with apps for AWS (click to enlarge)

Adam Selipsky, vice president of marketing, sales, product management, and support for the AWS unit, says that Amazon is being careful to vet the applications, particularly with regards to security, and will eventually add ratings for products and sellers as it has with its online store.

Obviously Amazon is thinking a few steps ahead. As everyone else is looking at getting up infrastructure and platform clouds, AWS is looking at making the ease of installation and billing on an hourly rate for systems and application software yet another differentiator.

I can't wait until Amazon tries to tell Microsoft, IBM, and Oracle what prices it can set for its apps.

In a related announcement, AWS has also started the AWS Partner Network for technology and consulting partners, which went into beta yesterday ahead of the AWS Summit.

The partner program has the traditional tiered structure that most IT product providers use, with more benefits as you do more to push more AWS products.

You can be a registered partner, which gets you into webinars and events and doesn't cost anything. To be a standard partner, you shell out $2,000 a year and that gets you a $1,000 credit toward Premium Support services and $1,000 in AWS service credits if you drive $1,000 per month in average billings across your customer base; you also get listings in the AWS partner directory and can use the AWS partner logo in your promotions.

If you want to be an advanced partner, you shell out $2,000 a year to register and if you drive more than $25,000 per month in average AWS billing, you are given an advanced listing and get to use advanced logos. Advanced partners also get the $1,000 tech support and $1,000 AWS service credits. So you get your bait back either way. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.