Feeds

French perfume house bottles 'Eau de new MacBook'

Whoever smelt it dealt it

The essential guide to IT transformation

The scent of an unopened MacBook has been captured by a French perfume house which claims to have created a fragrance reminiscent of that accompanying the unboxing of an Apple gadget.

No, it's not for commercial use; Apple has surely patented the smell of its products anyway. It's for an art project, but considerable effort has been expended in getting the smell right.

For the uninitiated PC owners and forgetful fanbois who don't remember what their Macbook smelt like when they first slipped it out of its plastic casing, fragrance house Air Aroma has put together the scent cocktail unleashed by an unboxing. And no, it's not some combination of Foxconn employee blood and cleaning chemicals. Well, not exactly:

"A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognise this smell. The scent created encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China."

No analysis of whether it really is that different to an Acer or an HP laptop.

Apparently the "fragrance designers" at Air Aroma then used a palette of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances.

The fragrance has been sent to Australia where it will be wafted through an exhibition called Greatest Hits: A collaboration between Gavin Bell, Jarrah de Kuijer & Simon McGlinn. ®

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.