Feeds

French perfume house bottles 'Eau de new MacBook'

Whoever smelt it dealt it

Build a business case: developing custom apps

The scent of an unopened MacBook has been captured by a French perfume house which claims to have created a fragrance reminiscent of that accompanying the unboxing of an Apple gadget.

No, it's not for commercial use; Apple has surely patented the smell of its products anyway. It's for an art project, but considerable effort has been expended in getting the smell right.

For the uninitiated PC owners and forgetful fanbois who don't remember what their Macbook smelt like when they first slipped it out of its plastic casing, fragrance house Air Aroma has put together the scent cocktail unleashed by an unboxing. And no, it's not some combination of Foxconn employee blood and cleaning chemicals. Well, not exactly:

"A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognise this smell. The scent created encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China."

No analysis of whether it really is that different to an Acer or an HP laptop.

Apparently the "fragrance designers" at Air Aroma then used a palette of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances.

The fragrance has been sent to Australia where it will be wafted through an exhibition called Greatest Hits: A collaboration between Gavin Bell, Jarrah de Kuijer & Simon McGlinn. ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.