Feeds

Microsoft, Intel reportedly partner to crush Apple

Want iPad market share to plunge below 50% next year

The Essential Guide to IT Transformation

We don't need "industry sources" to tell us Intel and Microsoft are actively encouraging computer makers to offer Windows 8 tablets - or that there will be a host of these machines announced before the year is up.

Intel, in particular, needs to promote its chippery, especially now that rival processor platform, ARM, owns almost all of the tablet CPU market at the moment, and that Microsoft, acknowledging this, is releasing a version of Windows 8 for ARM chips.

It'll be called Windows RT. 'RT' stands for 'Real Time', apparently.

But here's a thing: both Wintel giants have allegedly set themselves the goal of pushing Apple's share of the tablet market to below 50 per cent by this time next year - specifically, the middle of 2013, say Taiwanese contract manufacturer moles cited by DigiTimes.

Good luck, guys, but that's not what market watchers reckon. Gartner and IHS iSuppli, to name but two, reckon Apple's share won't drop below 50 per cent until 2015 or 2016.

And it'll lose out to Android far more than any other platform. Indeed, Gartner last week forecast that Microsoft's OS will lie well behind both Android and iOS come 2016, shipping just over 4m units, compared to almost 130m Android tabs and 170m Apple devices that will ship in the same timeframe.

And that forecast seemingly ignores any impact the putative 7.85in 'iPad Mini', launched to check the advance of Windows 8 tablets, might have. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.