BT's 'unbeatable' Infinity broadband ads banned by ASA
Not to Infinity and beyond, actually
BT has been collared by Blighty's advertising regulator, the ASA, which upheld four complaints brought against the telco giant.
It ruled that BT's Infinity ads as shown on telly, published in the press and run online were misleading. The watchdog added that none of the commercials should appear in their current form again.
Complainants included rival telco Virgin Media, which challenged BT's claim in those ads that its "superfast" broadband Infinity package was "unbeatable". VM and the three other complainants successfully argued that such a claim could not be "substantiated" by BT.
It further grumbled that the national telco had misled would-be customers about the "unbeatable" speed it offered because BT failed to state that it was only available with certain broadband packages.
In BT's online ad it claimed that it offered "four times faster broadband" without stating the basis of the comparison.
The ASA agreed with all four complaints brought against BT and upheld that the firm had breached ad code rules.
The Register asked BT to comment on this story. It hadn't got back to us at time of writing. ®
Along with their misleading 'fact's they will hopefully they can also scrap that stupid storyline.
Re: They should have used "Unbeatable*"
Thank you Robert, I got mod-hammered anyway.
Glad I'm not the only one who has read beyond the headline definitions in the dictionary:
4. an act of plunder, violent seizure, or abuse; despoliation; violation: e.g. the rape of the countryside.
this is regular piss-taking
tactics by ALL companies. They make up a claim, they know very well it's just bull. So what They know the competition is watching closely. So what? They know they will get a slapped wrist. But then, so what? The adverts have been aired, you can't take it back, the slap is just that, a slap, no penalty. So... until the next ad, bye!