Feeds

Twitter gets all aggressive with Japan expansion

Firm has one eye on China as it spreads its wings

New hybrid storage solutions

Japan beware – micro-blogging phenomenon Twitter has stated its intent to expand “aggressively” in the land of the rising sun.

CEO Dick Costolo told reporters in Tokyo on Monday that the micro-blogging phenomenon would be hiring more sales staff and engineers as it looks to keep pace with strong user growth in the archipelago, according to Bloomberg.

Needless to say, he did not quantify in actual numbers of staff or quantities of cash what an aggressive expansion entails.

What is pretty obvious, however, is that the firm is trying to become a more international business, which means sourcing more revenue from outside the States.

The latest stats from market watcher Semiocast and cited by Bloomberg show Japan is currently the third biggest market for Twitter with 29.9m accounts. This is not far behind Brazil in second with 33.3m but there’s still a huge gap between this following pack and the US, which is way out in front with 107.7m accounts.

What Twitter will be well aware of, however, is that Japanese users are the second most active on the site after those in the Netherlands.

Semiocast measured the number of accounts which posted at least one message between September and November 2011 and found the Netherlands top with 33 per cent, followed by Japan (30 per cent), Spain (29 per cent) and the US (28 per cent).

Japanese is also the most common language used on the site after English, said the firm.

All of which points to why Twitter is keen on expanding in the region. It has already shown its desire to monetise the fanatical user base it has in Japan by launching its Facebook Pages-like brand pages feature there last week.

Twitter could also be accelerating its Japan expansion plans to head off competition from China, according to Hacene Taibi, CEO of Beijing-based web development company THEM.

The micro-blogging site is still blocked in the People’s Republic despite unveiling controversial new functionality which would allow governments to remove certain posts if they don’t comply with local censorship laws.

However, home grown Chinese social sites aren’t bound by the same restrictions abroad and are trying to muscle in on the Japanese market, Taibi told The Reg.

“Baidu is investing there and Tencent also is trying to enter the market,” he said. “It seems the Chinese think Japan is easier to crack than the USA, so they’re trying it first.” ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.