Feeds

TV sports rights survive Optus’ TV Now win

‘Worthless’ equals $AU1.2 billion

The Essential Guide to IT Transformation

Back when Optus won its first-round court battle with a Federal Court finding that TV Now does not breach copyright, the warnings were dire: Australia’s broadcasters would not pay a cent for rights with Optus streaming games to mobiles.

It stretched all the way to the top, with sports bosses from around the country forming a queue at prime minister Julia Gillard’s office to lobby for a change to Australia’s Copyright Act.

The Federal Court’s determination, that TV Now is under the control of the individual and that Optus, by offering the service, is not in breach of copyright, even drew the ire of one of Australia’s foremost sports journalists. In this piece, Roy Masters fulminated:

“The decision renders worthless exclusive deals between telcos and football codes”, and it would therefore “significantly temper the NRL’s [National Rugby League’s – Ed] expectation of a billion dollar broadcasting deal from next year”.

Fast-forward to the weekend just passed, and the broadcasters and their sponsors appear to have developed amnesia about TV Now. Not only is the NRL on the cusp of securing new rights deals – it seems likely to outstrip that “devalued” billion-dollar deal.

Here is Masters in a more positive mood:

“Rugby League is guaranteed a $1.2 billion broadcasting deal, with monopoly pay-TV network Fox Sports declaring it won't be beaten for the five-year rights.”

The case is awaiting judgment on a Federal Court appeal, which is expected before the end of April. Most observers expect the case will then be appealed to the High Court – something that could stretch things out into 2013.

If the government were to rush through a legislative solution, it could satisfy Australia’s sports chiefs. However, it would at least be appropriate if someone asked why the expected devastation of the value of TV rights failed to eventuate. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.