Feeds

Telstra to launch MOG streaming music service

Launch timed to beat Spotify?

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

Telstra has announced it will soon launch the MOG streaming music service on antipodean shores.

The service will be network-independent, unlike many other Telstra content deals that are tied to its BigPond and NextG networks.

But it's not clear when the service will become available, with the carrier saying only that“When the service launches in the coming months, Australians will be able to download the MOG app on their smartphone or tablet or login to their account via PC or MAC.”

MOG's site has been geo-jammed so here in Vulture Central APAC all we can see is a “coming soon” page without a single link to more information on the subscription packages that will be offered. Good ol' Wikipedia tells us that the company's services include " A FreePlay allows users to use MOG on the internet(not mobile or TV), and a $5/month plan allows users to access MOG through the web and through the Roku channel, and a $10/month plan allows access though these platforms and through supported mobile devices." Those devices include iOS, Android, Roku and the Boxee Box.

Telstra promises the service will offer locals the following fun-filled services:

  • On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time. MOG’s HTML5, browser-based player delivers music to you blazingly fast on the web.
  • Unlimited downloads: MOG allows users to download and store music on their phone, enabling access to music even when a data connection is unavailable – ideal for jetsetters.
  • MOG radio: Best-in-class, personal radio that enables users to switch between true artist-only playlists or a full mix of similar artists.
  • Personalised recommendations: Instant recommendations based on individual music preferences.“Just for you” provides music recommendations based on your MOG listening habits and your artist “likes” on Facebook.
  • Highest quality audio: MOG streams music at 320kbps, giving customers a high quality listening experience.
  • Curated content: Explore all MOG has to offer through its complete guide.From New Releases, Editor’s Picks, top Charts, Featured Playlists, and Custom Radio in addition to their own, tagged songs from within the MOG music service, users will find exactly what they’re looking for (and more).

The announcement of the MOG launch in “coming months” comes after speculation about Spotify's entrance to the Australian market. ®

The Essential Guide to IT Transformation

More from The Register

next story
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.