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Telstra to launch MOG streaming music service

Launch timed to beat Spotify?

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Telstra has announced it will soon launch the MOG streaming music service on antipodean shores.

The service will be network-independent, unlike many other Telstra content deals that are tied to its BigPond and NextG networks.

But it's not clear when the service will become available, with the carrier saying only that“When the service launches in the coming months, Australians will be able to download the MOG app on their smartphone or tablet or login to their account via PC or MAC.”

MOG's site has been geo-jammed so here in Vulture Central APAC all we can see is a “coming soon” page without a single link to more information on the subscription packages that will be offered. Good ol' Wikipedia tells us that the company's services include " A FreePlay allows users to use MOG on the internet(not mobile or TV), and a $5/month plan allows users to access MOG through the web and through the Roku channel, and a $10/month plan allows access though these platforms and through supported mobile devices." Those devices include iOS, Android, Roku and the Boxee Box.

Telstra promises the service will offer locals the following fun-filled services:

  • On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time. MOG’s HTML5, browser-based player delivers music to you blazingly fast on the web.
  • Unlimited downloads: MOG allows users to download and store music on their phone, enabling access to music even when a data connection is unavailable – ideal for jetsetters.
  • MOG radio: Best-in-class, personal radio that enables users to switch between true artist-only playlists or a full mix of similar artists.
  • Personalised recommendations: Instant recommendations based on individual music preferences.“Just for you” provides music recommendations based on your MOG listening habits and your artist “likes” on Facebook.
  • Highest quality audio: MOG streams music at 320kbps, giving customers a high quality listening experience.
  • Curated content: Explore all MOG has to offer through its complete guide.From New Releases, Editor’s Picks, top Charts, Featured Playlists, and Custom Radio in addition to their own, tagged songs from within the MOG music service, users will find exactly what they’re looking for (and more).

The announcement of the MOG launch in “coming months” comes after speculation about Spotify's entrance to the Australian market. ®

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