Feeds

Cellco execs lay into Nokia's Lumia

WinPho efforts inadequate, apparently

5 things you didn’t know about cloud backup

Major European mobile phone network operators reckon Nokia's Lumia smartphones simply aren't good enough to compete with the likes of Apple and Samsung.

Four unnamed operators spoke out against the Finnish phone firm's Windows range, describing it as overpriced, plagued by battery issues and inadequately marketed, Reuters reports.

"Nokia has given itself a double challenge: to restore its credibility in terms of making hardware smartphones and to succeed with the Microsoft Windows operating system, which lags in the market," said an executive from one European cellco which has offered its customers Lumias since late 2011.

While the exec did admit WinPho allows PC users to "do tonnes of cool things", it isn't as marketable as Android and harder to sell to potential buyers.

"No one comes into the store and asks for a Windows phone," he complained.

Nokia Lumia 900

Another anonymous operator claimed Nokia should consider price cuts to improve the take-up of its new smartphone line.

"If it could lower the price we think it could sell more. It might be worth making it a bit of a loss leader to get it out of the door. It's not rocket science," they remarked.

The damning assessments come on the back of a troubled week for Nokia, with shares falling to a record low and ratings agency Moody's dropping its debt assessment of the company to the worst level possible.

Analysts predict rough times ahead, and the criticism from major telcos will do little to calm investors' fears.

"Ultimately, Nokia and Windows are challengers and they either need to come to market with a really disruptive, innovative product or a huge marketing budget to create client demand. So far they have done neither," said another dissatisfied operator. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Chumps stump up $1 MEELLLION for watch that doesn't exist
By the way, I have a really nice bridge you might like...
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.