Feeds

Microsoft sharpens Azure media tools ahead of Olympics

Redmond goes Vegas to tempt big media

Internet Security Threat Report 2014

Microsoft has announced the "preview" of Windows Azure Media Services, a set of tools to let media companies host, stream and encode content.

Redmond used the National Association of Broadcasters (NAB) 2012 conference in Las Vegas to unwrap the service package, which includes both hosting services within the Azure cloud and streaming using Microsoft Smooth Streaming, HTTP Live Streaming and Flash media formats. The system also has built-in support for the MPEG-DASH (Dynamic Adaptive Streaming over HTTP) standard.

Azure Media Services

Microsoft's Azure backbone for media

Microsoft claims that the system can be used to stream to pretty much any system, including those using HTML5, Silverlight, Flash, Windows 8, iPads, iPhones, Android, Xbox, and Windows Phone devices.

One of the first big tests for the system will be this summer's London Olympics. Akamai will be using Azure Media Services to stream the estimated 3,600 hours of content generated from endless qualification sessions in rhythmic gymnastics, men's stroke play golf and synchronized swimming to millions of eager viewers around the world.

More tools will be released this autumn and next spring, and the final service is expected to go live within a year.

"The media space is huge and unique and we have many years of investment in the media and entertainment industry," Brian Goldfarb, director of product marketing for Azure told The Register. "We've also been growing our Azure infrastructure so media companies have the capacity they need." ®

Remote control for virtualized desktops

More from The Register

next story
The cloud that goes puff: Seagate Central home NAS woes
4TB of home storage is great, until you wake up to a dead device
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.