Feeds

Microsoft sharpens Azure media tools ahead of Olympics

Redmond goes Vegas to tempt big media

Choosing a cloud hosting partner with confidence

Microsoft has announced the "preview" of Windows Azure Media Services, a set of tools to let media companies host, stream and encode content.

Redmond used the National Association of Broadcasters (NAB) 2012 conference in Las Vegas to unwrap the service package, which includes both hosting services within the Azure cloud and streaming using Microsoft Smooth Streaming, HTTP Live Streaming and Flash media formats. The system also has built-in support for the MPEG-DASH (Dynamic Adaptive Streaming over HTTP) standard.

Azure Media Services

Microsoft's Azure backbone for media

Microsoft claims that the system can be used to stream to pretty much any system, including those using HTML5, Silverlight, Flash, Windows 8, iPads, iPhones, Android, Xbox, and Windows Phone devices.

One of the first big tests for the system will be this summer's London Olympics. Akamai will be using Azure Media Services to stream the estimated 3,600 hours of content generated from endless qualification sessions in rhythmic gymnastics, men's stroke play golf and synchronized swimming to millions of eager viewers around the world.

More tools will be released this autumn and next spring, and the final service is expected to go live within a year.

"The media space is huge and unique and we have many years of investment in the media and entertainment industry," Brian Goldfarb, director of product marketing for Azure told The Register. "We've also been growing our Azure infrastructure so media companies have the capacity they need." ®

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Bitcasa bins $10-a-month Infinite storage offer
Firm cites 'low demand' plus 'abusers'
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.