Feeds

Vevo comes to Australia

MCM takes the local reigns

  • alert
  • submit to reddit

The essential guide to IT transformation

The joint venture music video service devised by Sony Music Entertainment and Universal Music Group, Vevo, has entered the Australian market in partnership with local player MCM Media.

Vevo, which was launched in late 2009 as a dying gasp for financial resurrection from the major music labels, also features backing from Abu Dhabi Media and has a strategic relationship with EMI to license its content to the group without taking an ownership stake.

Australia marks the third market Vevo has expanded into after the US and Canada and the UK. The JV plans to launch in South American markets later this year.

The Vevo library features around 45,000 music videos from major international artists which are viewed for free with advertising served a la You Tube.

MCM, which owns the Take 40 and The Hot Hot Hit websites will sell advertising and produce original content for Vevo locally. Despite intense competition Vevo has had a good run in the UK with users streaming 177 million music videos in January, an increase of 120 per cent since its launch in April.

Last month, Vevo unveiled its redesigned international website, which includes a bigger video player, continuous playback and deeper integration with Facebook.

A key hook is that users can only access Vevo if they sign in with their Facebook log-in details, which has resulted in a 200% surge in registrations.

Recent research found that UK engagement levels also increased, with an average 15 videos being watched by each user each month.

In January, UK each user watched around 70 minutes worth of online video, with a large proportion of this being music videos viewed on mobiles or tablet devices.

The site's mobile usage has also stepped up with its app being downloaded 1.4 million times and mobile streams have doubled between April 2011 and January 2012 to reach 12.4 million.

5 things you didn’t know about cloud backup

More from The Register

next story
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?