Feeds

Vevo comes to Australia

MCM takes the local reigns

  • alert
  • submit to reddit

Security for virtualized datacentres

The joint venture music video service devised by Sony Music Entertainment and Universal Music Group, Vevo, has entered the Australian market in partnership with local player MCM Media.

Vevo, which was launched in late 2009 as a dying gasp for financial resurrection from the major music labels, also features backing from Abu Dhabi Media and has a strategic relationship with EMI to license its content to the group without taking an ownership stake.

Australia marks the third market Vevo has expanded into after the US and Canada and the UK. The JV plans to launch in South American markets later this year.

The Vevo library features around 45,000 music videos from major international artists which are viewed for free with advertising served a la You Tube.

MCM, which owns the Take 40 and The Hot Hot Hit websites will sell advertising and produce original content for Vevo locally. Despite intense competition Vevo has had a good run in the UK with users streaming 177 million music videos in January, an increase of 120 per cent since its launch in April.

Last month, Vevo unveiled its redesigned international website, which includes a bigger video player, continuous playback and deeper integration with Facebook.

A key hook is that users can only access Vevo if they sign in with their Facebook log-in details, which has resulted in a 200% surge in registrations.

Recent research found that UK engagement levels also increased, with an average 15 videos being watched by each user each month.

In January, UK each user watched around 70 minutes worth of online video, with a large proportion of this being music videos viewed on mobiles or tablet devices.

The site's mobile usage has also stepped up with its app being downloaded 1.4 million times and mobile streams have doubled between April 2011 and January 2012 to reach 12.4 million.

Business security measures using SSL

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.