Feeds

Softphones strangled by smartphone battery life

PC startup times also an issue, says ShoreTel

Secure remote control for conventional and virtual desktops

Softphones aren’t making inroads onto smartphones or the desktop because the former lacks battery life and the latter take too long to start up, according to Jamie Romanin, ShoreTel’s Regional Director for Australasia.

Softphones are applications that do everything a telephone handset can, but run on a PC or smartphone. Often suggested as a fine way to save money, either by removing the need for a phone on the desk or by allowing least-cost routing of calls to and from mobiles over WiFi, softphones haven’t made enormous inroads.

ShoreTel’s desktop client includes a softphone, but Romanin said few clients use it because of its dependence on a PC being switched on. Nor are users flocking to its mobile client, at least not for its softphone functions.

“There’s the ‘I just need to make one more call factor,’” Romanin explained, which leaves users disappointed that they need to restart a PC and wait for reboot and invocation of the smartphone. That inconvenience has left desktop smartphones unloved.

Smartphone versions of softphones, he added, are unloved because workers opt to preserve their gadgets’ charge for personal matters rather than risk burning through batteries for work calls.

Neither reason for softphone shunning is slowing ShoreTel, whose Vice-President for Strategy and Global Markets Mark Arman told a Sydney press event today that making the company’s channel work harder has paid dividends. In 2011 ShoreTel upped the certification requirements for its channel, insisting that most put on dedicated staff and acquire a portable stack of server, switch and handset to demonstrate its kit in action.

That strategy has paid off, Arman said, with increased sales around the world and a ten percent market share for corporate unified communications rigs in the USA. The company recently opened a Philippines office to service a new call centre client in the nation, and has decided the UK, Ireland, France and Benelux, along with India and Australia, are growth targets. North Asian nations are also on the agenda, as the company hinted at double-byte-ready handsets that will make its offerings applicable in nations it currently does not serve.

“We will be dominant in five years,” Arman predicted, confident ShoreTel will avoid the fate of Avaya and Nortel by innovating, while skipping ahead of Cisco thanks to superior technology. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.