Feeds

Facebook to acquire Instagram for $1bn

'Don't worry,' Zuckerberg says, 'we won't assimilate them'

  • alert
  • submit to reddit

SANS - Survey on application security programs

Facebook has announced that it will acquire photo-sharing service Instagram in a $1bn cash-and-stock deal.

"I'm excited to share the news that we've agreed to acquire Instagram and that their talented team will be joining Facebook," said CEO Mark Zuckerberg in a statement announcing the acquisition of what the release referred to as the "fun, popular photo-sharing app for mobile devices."

Zuckerberg said that Facebook will not merely borg Instagram into the Facebook brand. "We need to be mindful about keeping and building on Instagram's strengths and features rather than just trying to integrate everything into Facebook," he wrote, noting that his company is "committed to building and growing Instagram independently."

Instagram won't be solely a Facebook-centric service, he wrote. Instagram users will still be able to to post to other social networks, and if an Instagram user doesn't want to share his or her photos on Facebook, that's okay with Zuckerberg. Intagram users will also still be able to follow, and be followed, separately from their Facebook presence.

"This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users," Zuckerberg wrote.

And possibly in a note to moneymen thinking of participating in Facebook's impending IPO, he cautioned against speculation about other acquisitions. "We don't plan on doing many more of these, if any at all," he said. ®

Combat fraud and increase customer satisfaction

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.