Feeds

Digital inbox players go postal over names

Australia Post fails in court takedown of new rival

The essential guide to IT transformation

Australia Post has failed to convince the Federal Court that aspirant rival Digital Post Australia has a dodgy name.

The monopoly letter provider last week unveiled a plan to provide a digital inbox and cloud storage for bills and personal documents. Digital Post Australia had done so a few days earlier.

Australia Post has since rolled out extensive advertising for the new service and, as part of its efforts to nip competition in the bud promote the service, tried to prevent Digital Post Australia from using that name until its service is operating or at least being trialled.

The Federal Court all-but-laughed that argument out of court yesterday, saying Australia Post has a weak case. Chris Round, a Partner of Middletons Lawyers, which acted for Digital Post Australia, crowed that “This is a great first step for Digital Post Australia in its fight with Australia Post regarding the use of the name Digital Post Australia for its new service.”

On the same topic. ITWire reports that Australia Post will use Pitney Bowes' Volly product to power its service.

While El Reg readers may find the notion of a digital inbox or managed online vault a little passé, the rapid legal action suggests that this market may be a hot one. So we'll keep an eye on it. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.