Asda knocks out Kobo e-reader for £49
Cheap reads
Asda has knocked the basic Kobo e-reader to just under 50 quid.
Usually £67, it's now £49, though you can add £2.95 to that if you want it delivered, more if you want it delivered quickly.
Or you can pick it up from your local Asda supermarket. The Walmart-owned chain didn't say how many of the low-cost e-readers it has in stock, and we note the comments from some Reg readers who tried to take advantage of the offer the last time Asda slashed the price of the Kobo and found stores without them.
Can't find it at Asda? WHSmith is selling the same device for £60. ®
COMMENTS
Re: wife one of these for Xmas and they love it !
They? How many wives do you have?
Re: wife one of these for Xmas and they love it !
Clearly one wife: "I got THE wife one"
However, obviously she's a siamese twin: "they love it".
Re: Great deal, it's not a Kindle
Not heard of calibre then?
Great deal, it's not a Kindle
That's a good thing. It uses the open EPUB format that got 4x more paid-for and free content than Kindle . (KoboBooks, Google Books, B&N etc)
Re: Great deal, it's not a Kindle
"The ability to convert formats is the ONLY major influence on the choice of which ereader to buy"
For you maybe, but for the general public I'd guess ease of use is the main driver. My mother for example doesn't care about converting formats, she just wants to easily buy books and get them on her e-reader, as do I because I can't be doing with even more phone calls for tech support on something I've never even seen.
To that end the Kindle is great, go on-line, buy a book, have it delivered direct to the Kindle over the air, or buy it direct on the device itself if you're away from a computer. That's the factor that won my mother over, she doesn't give a **** about converting formats or reading a PDF she just wants to easily get books on it and for that Amazon got it spot on.
