Feeds

Shock jocks take NBNCo cash, then trash its ads

UPDATED WITH MP3s:Live reads pulled after DJs criticise NBN

Next gen security for virtualised datacentres

NBNCo's plans to win over the hearts and minds of middle Australia have taken a hit, after two prominent radio announcers editorialised before reading paid ads which explained the company's role as a wholesaler.

Fairfax media reports Ray Hadley and Andrew Moore both prefaced paid ads with their opinions that the NBN is a waste of money.

Click here to listen to one of Hadley's reads and here to hear Andrew Moore at work.

NBNCo's General Manager, Communications, Andrew Sholl contacted The Register and said the ads " ...were read by 24 presenters over six talk stations. Hadley and Moore were the only two presenters ... that presented any difficulties."

"We removed the ads from those slots because [radio station 2]GB could not guarantee that they would be read without being subject to editorialising or misinformation. As recompense, GB has given us make-goods, with live reads and pre-records in other slots."

Live reads are a common form of radio advertising and see announcers read advertising copy, often without flags that the content has been paid for. The turgid plainly commercial nature of the copy means audiences usually understand the content is an ad. Announcers do not always read directly from the script, a situation many advertisers are happy with as the personalised embellishments added by some announcers are seen as adding credibility.

It is, however, unusual for an announcer to editorialise negatively before a live read, given that advertising pays their wages.

"We’re keeping our options open regarding further metro AM advertising going forward," Sholl said. ®

Next gen security for virtualised datacentres

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.