Feeds

Shock jocks take NBNCo cash, then trash its ads

UPDATED WITH MP3s:Live reads pulled after DJs criticise NBN

Boost IT visibility and business value

NBNCo's plans to win over the hearts and minds of middle Australia have taken a hit, after two prominent radio announcers editorialised before reading paid ads which explained the company's role as a wholesaler.

Fairfax media reports Ray Hadley and Andrew Moore both prefaced paid ads with their opinions that the NBN is a waste of money.

Click here to listen to one of Hadley's reads and here to hear Andrew Moore at work.

NBNCo's General Manager, Communications, Andrew Sholl contacted The Register and said the ads " ...were read by 24 presenters over six talk stations. Hadley and Moore were the only two presenters ... that presented any difficulties."

"We removed the ads from those slots because [radio station 2]GB could not guarantee that they would be read without being subject to editorialising or misinformation. As recompense, GB has given us make-goods, with live reads and pre-records in other slots."

Live reads are a common form of radio advertising and see announcers read advertising copy, often without flags that the content has been paid for. The turgid plainly commercial nature of the copy means audiences usually understand the content is an ad. Announcers do not always read directly from the script, a situation many advertisers are happy with as the personalised embellishments added by some announcers are seen as adding credibility.

It is, however, unusual for an announcer to editorialise negatively before a live read, given that advertising pays their wages.

"We’re keeping our options open regarding further metro AM advertising going forward," Sholl said. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.