Feeds

Watchdog sniffs David Beckham's wedding tackle

Goldenballs in his undies ruled not offside

Gartner critical capabilities for enterprise endpoint backup

The Advertising Standards Authority has ruled that a poster campaign featuring David Beckham in his undies and displaying a fine pair of goldenballs is unlikely to traumatise wide-eyed kiddies.

David Beckham poses for his Bodywear range. Pic: H&MEarlier this year, Becks got most of his kit off for the launch of his "Bodywear" range for H&M. Three concerned citizens took exception to a poster campaign for the snug-fit apparel – which featured three snaps of the LA Galaxy star. The complainants challenged whether it was "offensive" and "irresponsible because it contained material that they said was unsuitable for children to see".

H&M defended the smalls snaps to the ASA, saying that the campaign had centred on "quality, fit, function, comfort and design", and wasn't intended to cause offence.

The company explained that the sites chosen for the poster campaign "were optimised to reach an 18- to 39-year-old adult audience, and were therefore on main arterial routes, to target vehicular traffic".

It added that "all sites were planned away from schools, with the exception of one poster that fell just within 100m of a school, but was included because it indexed so highly against their target audience".

The ASA noted there was "no explicit nudity in the image", and "the poses and facial expressions of David Beckham were mildly sexual at most". It ruled the ad was "unlikely to cause serious or widespread offence" and was therefore not in breach of CAP Code (Edition 12) rule 4.1 (Harm and Offence).

Furthermore, the watchdog declared the ad not in breach of CAP Code (Edition 12) rule 1.3 (Social responsibility), since it was "not overtly sexual and did not feature explicit nudity", and so "was not unsuitable for children to see". ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?