Feeds

Watchdog sniffs David Beckham's wedding tackle

Goldenballs in his undies ruled not offside

The Power of One Infographic

The Advertising Standards Authority has ruled that a poster campaign featuring David Beckham in his undies and displaying a fine pair of goldenballs is unlikely to traumatise wide-eyed kiddies.

David Beckham poses for his Bodywear range. Pic: H&MEarlier this year, Becks got most of his kit off for the launch of his "Bodywear" range for H&M. Three concerned citizens took exception to a poster campaign for the snug-fit apparel – which featured three snaps of the LA Galaxy star. The complainants challenged whether it was "offensive" and "irresponsible because it contained material that they said was unsuitable for children to see".

H&M defended the smalls snaps to the ASA, saying that the campaign had centred on "quality, fit, function, comfort and design", and wasn't intended to cause offence.

The company explained that the sites chosen for the poster campaign "were optimised to reach an 18- to 39-year-old adult audience, and were therefore on main arterial routes, to target vehicular traffic".

It added that "all sites were planned away from schools, with the exception of one poster that fell just within 100m of a school, but was included because it indexed so highly against their target audience".

The ASA noted there was "no explicit nudity in the image", and "the poses and facial expressions of David Beckham were mildly sexual at most". It ruled the ad was "unlikely to cause serious or widespread offence" and was therefore not in breach of CAP Code (Edition 12) rule 4.1 (Harm and Offence).

Furthermore, the watchdog declared the ad not in breach of CAP Code (Edition 12) rule 1.3 (Social responsibility), since it was "not overtly sexual and did not feature explicit nudity", and so "was not unsuitable for children to see". ®

Mobile application security vulnerability report

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
Price cuts, new features coming for Office 365 small biz customers
New plans for companies with up to 300 staff to launch in fall
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.