Feeds

Amazon shops for content to fuel international Kindle Fire

Tablet coming to Europe real soonish now

  • alert
  • submit to reddit

Intelligent flash storage arrays

Amazon is hustling for content, rights and product on all platforms as it gears up to launch the new video friendly Kindle Fire to international markets.

Amazon’s head of global video Anthony Bay delivered a MipTv keynote with the message, “if you not talking to us, you should be.”

With digital ruling the roost at the online retailer, Bay said that the transition between selling physical and digital consumption is on track. “The number of electronic books we sell exceeds the number of physical books.” But he claims it does not cannibalise physical book sales with customers buying both.

“We have a very similar chart for video: DVDs and Blu-rays, and digital video. The trust that we’ve built up with customers in physical is transitioning very very well to digital,” he said.

There are around 120,000 titles available in the Amazon Digital Video store and with the acquisition of streaming film service LoveFilm in 2011, now has more http://www.reghardware.com/2012/03/22/lovefilm_says_video_streaming_outnumbered_disc_rentals_in_february/than two million subscribers.

Meanwhile, IMDb, the film and TV database has more than 150 million unique visitors every month, with 40 million via its mobile app. “We’re spending a lot of resource to help educate consumers about internet video,” said Bay.

He hinted at a European and wider international launch for Kindle Fire very soon and believed it would be driving higher video consumption. “The Kindle team would describe it as a content-forward strategy. When you turn on the Kindle, it goes right to the books. And when you turn on the Kindle Fire, it goes right to whatever you’ve been watching or listening to.” 45% of Amazon’s revenue now comes outside of the US.

Meanwhile, the tech giant has giant the content creation bandwagon with the creation of Amazon Studios where Amazon will take the role of producer to help fund and create commercial content. “People who would otherwise be unable to find an audience for their script can put it on Amazon Studios. We have a long heritage of helping people who make wonderful content sell and market their content. And digital is not fundamentally different… We believe we can be a great partner.”

He added that Amazon "has a deep knowledge of customers” and can offer them not only the content they love via recommendations but also richer data experiences through IMDB.

"We are active in all market segments, from the physical DVD rental subscription system streaming. We are able to offer a complete range of business models to our partners, "he said. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.